PUBLIC RELATIONS AND PUBLICITY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
FTV3982	Art and Memory	Spring Fall	3	0	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Dr. Öğr. Üyesi GÖNÜL EDA ÖZGÜL
Recommended Optional Program Components:	none.
Course Objectives:	This course aims to introduce students to critical perspectives on the phenomena of memory and collective/cultural memory in contemporary society through the discussion of artistic products. The students will acquire knowledge about different ways of remembering and different approaches to memory in relation with the concepts of identity, modernity and justice.

Learning Outcomes

The students who have succeeded in this course;
i. acquire knowledge about different approaches to the concept of memory
ii. acquire theoretical knowledge about memory
iii. gain the ability to analyse the relationship between different ways of storytelling and memory
iv. acquire knowledge about the modern regime of remembering
v. gain the ability to think about concepts such as time, space, nation and modernity in the context of remembering
vi. Learn to analyse media products, art, architecture, cinema and photography in relation with memory.

Course Content

This course explores issues about memory and remembering with its socio-economical, cultural and artistic dimensions. The questions about remembering and forgetting are discussed through cinema, art, architecture, literature, photography and history.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction to Memory Studies
2)	Memory and History The Importance of Remembering
3)	Collective Memory Halbwachs' Theory of Collective Memory and Discussion of Cultural Products
4)	History and Personal Memory Discussion on Trauma Memories	Reading on trauma literature
5)	Nation and Remembering	Reading: Julian Barnes' England England
6)	Time and Remembering	Find artistic or cultural products related with time and remembering
7)	Space and Remembering
8)	Modernity and Remembering
9)	Exhibition Visit and Discussion on the Exhibition
10)	Sites of Memory	Reading - Pierre Nora - Lieux de Memoire
11)	Sites of Memory: Historic Sites, Museums, Memorials	Visit a site of memory
12)	Cinema, Photography and Memory	watch Alain Resnais' film Last Year at Marienbad
13)	Art, Architecture and Memory
14)	Media and Remembering

Sources

Course Notes / Textbooks:
References:	George Bataille - Slaughterhouse Museum Jonathan Boyarin - Remapping Memory Crang&Thrift - Thinking Space Jacques Derrida - On Cosmopolitanism and Forgiveness

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	10	% 10
Project	1	% 20
Midterms	1	% 30
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Field Work	1	6	6
Study Hours Out of Class	10	3	30
Presentations / Seminar	2	8	16
Project	1	10	10
Midterms	1	6	6
Final	1	9	9
Total Workload			119

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.
14)	To be able to recognize national and international, social and cultural dimensions of public relations.