PRL4545 Public Relations and VisualityBahçeşehir UniversityDegree Programs SOFTWARE ENGINEERINGGeneral Information For StudentsDiploma SupplementErasmus Policy StatementNational QualificationsBologna Commission
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
PRL4545 Public Relations and Visuality Fall 3 0 3 5
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction: English
Type of course: Non-Departmental Elective
Course Level: Bachelor’s Degree (First Cycle)
Mode of Delivery: Face to face
Course Coordinator : Instructor SİNEM İNCE
Course Lecturer(s): Instructor SİNEM İNCE
Recommended Optional Program Components: None
Course Objectives: In this course the students will get familiar with the concepts of visual production and communication tools. They will learn how video productions and other visual communication media are used in public relations; also they will practice in the field while learning how to use the communication tools. They will gain knowledge about visual arts and productions in the following areas of work in public relations: corporate public relations, broadcast, news releases.

Learning Outcomes

The students who have succeeded in this course;
Students will be able to analyse public relations target publics and relation between research skills and visual communication tools.
Students will be able to design a new visual world which works with research results.
Students will be able to learn relationship between imagination and script writing.
Students will be able begin creative copywriting studies for visual communications with using words and visuality passages combine to visual signs.
Students will be able to define emotions and design the production.
Students will be able to begin to use technical equipment for the coordination of motor-skills.
Students will be able to analyse how sight, sound and motion calls emotions, while learning the relationship between words and signs.
Students will be able to use camera, editing programmes and other visual media tools.
Students will be able to put the implementation steps of a visual production and create a strategy of visuality.

Course Content

In this course, students will learn about the topics of visual productions, writing storyboards, camera, graphics, lighting, voice, music, trailers, corporate education films, video productions in media relations and news releases.

Weekly Detailed Course Contents

Week Subject Related Preparation
1) What is your target in visual productions? How can you find information?
2) Writing, storyboard and first step to production
3) Visual Production Overview Camera-graphics
4) Visual Production Overview Lighting-Voice-Music
5) Visual Production Overview Last Part - Editing
6) How does Visual Production Process Work in PR?
7) How Visual Productions works with PR? Image films with examples
8) What is trailer? How can you product trailers? With examples
9) How can you product corporate education films for companies?
10) Public Relations in TV Programs - How to use visual PR activites in Tv Programs
11) Video Productions and Media Relations
12) Video News Releases
13) Video News Releases with examples
14) Review For The Final Exam


Course Notes / Textbooks: Visual Communication: Images with Messages Paul Martin Lester 2013

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Application 3 % 10
Homework Assignments 2 % 10
Midterms 1 % 30
Final 1 % 50
Total % 100
Total % 100

ECTS / Workload Table

Activities Number of Activities Workload
Course Hours 13 39
Study Hours Out of Class 13 39
Presentations / Seminar 2 6
Project 7 41
Homework Assignments 1 3
Midterms 1 3
Final 1 3
Total Workload 134

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
Program Outcomes Level of Contribution
1) Be able to specify functional and non-functional attributes of software projects, processes and products.
2) Be able to design software architecture, components, interfaces and subcomponents of a system for complex engineering problems.
3) Be able to develop a complex software system with in terms of code development, verification, testing and debugging.
4) Be able to verify software by testing its program behavior through expected results for a complex engineering problem.
5) Be able to maintain a complex software system due to working environment changes, new user demands and software errors that occur during operation.
6) Be able to monitor and control changes in the complex software system, to integrate the software with other systems, and to plan and manage new releases systematically.
7) Be able to identify, evaluate, measure, manage and apply complex software system life cycle processes in software development by working within and interdisciplinary teams.
8) Be able to use various tools and methods to collect software requirements, design, develop, test and maintain software under realistic constraints and conditions in complex engineering problems.
9) Be able to define basic quality metrics, apply software life cycle processes, measure software quality, identify quality model characteristics, apply standards and be able to use them to analyze, design, develop, verify and test complex software system.
10) Be able to gain technical information about other disciplines such as sustainable development that have common boundaries with software engineering such as mathematics, science, computer engineering, industrial engineering, systems engineering, economics, management and be able to create innovative ideas in entrepreneurship activities.
11) Be able to grasp software engineering culture and concept of ethics and have the basic information of applying them in the software engineering and learn and successfully apply necessary technical skills through professional life.
12) Be able to write active reports using foreign languages and Turkish, understand written reports, prepare design and production reports, make effective presentations, give clear and understandable instructions.
13) Be able to have knowledge about the effects of engineering applications on health, environment and security in universal and societal dimensions and the problems of engineering in the era and the legal consequences of engineering solutions.