BUSINESS ADMINISTRATION | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
PRL4545 | Public Relations and Visuality | Spring Fall |
3 | 0 | 3 | 5 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Instructor SİNEM İNCE |
Course Lecturer(s): |
Instructor SİNEM İNCE |
Recommended Optional Program Components: | None |
Course Objectives: | In this course the students will get familiar with the concepts of visual production and communication tools. They will learn how video productions and other visual communication media are used in public relations; also they will practice in the field while learning how to use the communication tools. They will gain knowledge about visual arts and productions in the following areas of work in public relations: corporate public relations, broadcast, news releases. |
The students who have succeeded in this course; Students will be able to analyse public relations target publics and relation between research skills and visual communication tools. Students will be able to design a new visual world which works with research results. Students will be able to learn relationship between imagination and script writing. Students will be able begin creative copywriting studies for visual communications with using words and visuality passages combine to visual signs. Students will be able to define emotions and design the production. Students will be able to begin to use technical equipment for the coordination of motor-skills. Students will be able to analyse how sight, sound and motion calls emotions, while learning the relationship between words and signs. Students will be able to use camera, editing programmes and other visual media tools. Students will be able to put the implementation steps of a visual production and create a strategy of visuality. |
In this course, students will learn about the topics of visual productions, writing storyboards, camera, graphics, lighting, voice, music, trailers, corporate education films, video productions in media relations and news releases. |
Week | Subject | Related Preparation |
1) | What is your target in visual productions? How can you find information? | |
2) | Writing, storyboard and first step to production | |
3) | Visual Production Overview Camera-graphics | |
4) | Visual Production Overview Lighting-Voice-Music | |
5) | Visual Production Overview Last Part - Editing | |
6) | How does Visual Production Process Work in PR? | |
7) | How Visual Productions works with PR? Image films with examples | |
8) | What is trailer? How can you product trailers? With examples | |
9) | How can you product corporate education films for companies? | |
10) | Public Relations in TV Programs - How to use visual PR activites in Tv Programs | |
11) | Video Productions and Media Relations | |
12) | Video News Releases | |
13) | Video News Releases with examples | |
14) | Review For The Final Exam |
Course Notes / Textbooks: | Visual Communication: Images with Messages Paul Martin Lester 2013 |
References: |
Semester Requirements | Number of Activities | Level of Contribution |
Application | 3 | % 10 |
Homework Assignments | 2 | % 10 |
Midterms | 1 | % 30 |
Final | 1 | % 50 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 50 | |
PERCENTAGE OF FINAL WORK | % 50 | |
Total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 13 | 39 |
Study Hours Out of Class | 13 | 39 |
Presentations / Seminar | 2 | 6 |
Project | 7 | 41 |
Homework Assignments | 1 | 3 |
Midterms | 1 | 3 |
Final | 1 | 3 |
Total Workload | 134 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | Being able to identify problems and ask right questions | |
2) | Having problem solving skills and developing necessary analytical attitude | |
3) | Comprehending theoretical arguments along with counter arguments in detail | |
4) | Gaining awareness of lifelong learning and being qualified for pursuing graduate education | |
5) | Applying theoretical concepts in project planning | |
6) | Communicating efficiently by accepting differences and carrying out compatible teamwork | |
7) | Increasing efficiency rate in business environment | |
8) | Developing innovative and creative solutions in face of uncertainty | |
9) | Researching to gather information for understanding current threats and opportunities in business | |
10) | Being aware of the effects of globalization on society and business while deciding | |
11) | Possessing digital competence and utilizing necessary technology | |
12) | Communicating in at least one foreign language in academic and daily life | |
13) | Possessing managing skills and competence | |
14) | Deciding with the awareness of the legal and ethical consequences of business operations | |
15) | Expressing opinions that are built through critical thinking process in business and academic environment |