PUBLIC RELATIONS AND PUBLICITY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
POV2015	Computer for Media Arts	Spring Fall	2	2	3	6

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Prof. Dr. NAZLI EDA NOYAN CELAYİR
Course Lecturer(s):	Prof. Dr. NAZLI EDA NOYAN CELAYİR
Recommended Optional Program Components:	Digital Image Processing
Course Objectives:	This course introduces computer technology and certain software that the students will employ in order to implement their creative projects in various media and formats.

Learning Outcomes

The students who have succeeded in this course;
1. Demonstrate familiarity with the digital technology used.
2. Find effective solutions to technical problems.
3. Find effective technical solutions to aesthetic problems.
4. Gain proficiency in use of computer technology and culture.

Course Content

WEEK 1- Introduction, overview of the syllabus, review of the course content and expectations from the students
WEEK 2- General Presentation about the computer technology for art and communication. History of Computers.
Class activity: Present your interaction with computers.
WEEK 3- Computer graphics: Hardware/software
Class activity: Present your interaction with computers.
P1: Scanogram/scanography
WEEK 4- Computer graphics: Compression formats
P1: Scanogram/scanography / Compositing an image- bitmap
WEEK 5- Color system Models
P2: Cinemagraph
WEEK 6- Net art
WEEK 7- Classwork:Vector-based graphics
WEEK 8- Classwork:Vector-based graphics
WEEK 9- Classwork:Vector-based graphics
WEEK 10- Classwork: Moving image
WEEK 11- Classwork: Moving image
WEEK 12- Classwork: Moving image
WEEK 13- Classwork: Moving image
WEEK 14- Course Portfolio Presentations/ Blog

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction,overview of the syllabus, review of the course content and expectations from the students
2)	General Presentation about the computer technology for art and communication.History of Computers.	Present your interaction with computers.
3)	Hardware	P1: Scanogram/scanography: Show Me the Money
4)	Software, Computer Generated Graphics: Bitmap & Vector	P2: Me, Myself, I in My Room
5)	Cinemagraph/ Compression formats	P3:The Confessions’ Loop
6)	Vector-based graphics/ Color System Models	P4: Animated portrait: Beauty and the Beast
7)	Video	P5:Print to Motion
9)	Net art and social media	P6: Something to click!
10)
11)	Moving image	P5: Film title
12)
13)
14)	Course Portfolio Presentations

Sources

Course Notes / Textbooks:
References:

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Homework Assignments	3	% 30
Midterms	1	% 20
Final	1	% 50
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.
14)	To be able to recognize national and international, social and cultural dimensions of public relations.