ADVERTISING
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
GEP1511	European History	Spring Fall	3	0	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	Turkish
Type of course:	GE-Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	E-Learning
Course Coordinator :	Assoc. Prof. DERYA TARBUCK
Recommended Optional Program Components:	None
Course Objectives:	The aim of this course is to thematically analyze important events of the Early Modern European History. Political, Social, Religious and Intellectual events will be discussed following the chronological order.

Learning Outcomes

The students who have succeeded in this course;
By the end of this course, students will be able to
• Describe the main events that occured in Europe
• Identify the key factors which have contributed to the rise of Enlightenment ideas.
• Understand the key theoretical arguments and concepts used to explain the nature of the Scientific Revolution.
• Discuss and evaluate the reasons of Industrial revolution.
• Employing key concepts/theoretical arguments, analyze the impact of the French Revolution in Europe.
. Understand the major events in European history in chronological order.
. Develop a chronological understanding of events, and engage critically with historical texts and thematic discussions.

Course Content

The transition from the Middle Ages to the Early Modern Era.
Early Modern identities and social structures.
Absolutist regimes and systems of government.
Political and economic effects of geographical discoveries.
The Renaissance and Humanism.
Reformation and Counter-Reformation movements.
Political changes in the Early Modern Era (Peasant Wars, Thirty Years' War, etc.).
The Scientific Revolution and the Age of Enlightenment.
The effects of the French Revolution and the Industrial Revolution.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction to the Course
2)	An assessment of Europe's transition from the Middle Ages to the Early Modern Age.
3)	Early Modern Identities We explore the formation and evolution of identities during the early modern period, including religious, national, and social identities.
4)	Absolutist Regimes Focuses on the development of absolutist political systems in countries such as France, Spain, and Russia.
5)	Geographical Discoveries Examines the 15th- and 16th-century overseas explorations and their transformative impact on Europe and the world.
6)	Renaissance and Humanism
7)	Reformation and Counter-Reformation Explores the religious upheavals of the sixteenth century, including Martin Luther’s challenge to the Catholic Church and the subsequent Catholic reform efforts.
8)	Midterm Week Midterm1
9)	Political changes in the Early Modern Period (Peasant Wars, 30 Years War ... etc.)
10)	Scientific Revolution (Copernicus, Galileo, Kepler, and Newton and consider the philosophical implications of their discoveries.)
11)	Enlightenment
12)	Enlightenment II Midterm II Assessment covering Weeks 7 to 10.
13)	French Revolution
14)	Industrial Revolution Explores the transformation of economies and societies brought about by industrialization.

Sources

Course Notes / Textbooks:	Stephen J. Lee, Aspects of European History (Routledge, 1982): Avrupa tarihinin temel olaylarına dair detaylı tematik bir analiz sunar. Norman Davies, Europe, A History (Oxford, 1996): Avrupa tarihinin genel bir anlatısını içerir ve kronolojik bir perspektif sağlar. Mary Wiesner Hanks, Europe: Avrupa'nın sosyal, dini ve kültürel yönlerine dair ayrıntılı bilgiler sunar.
References:	Stephen J. Lee, Aspects of European History (Routledge, 1982) Norman Davies, Europe, A History (Oxford, 1996) Mary Wiesner Hanks, Europe

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Midterms	2	% 40
Final	1	% 60
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	13	3	39
Study Hours Out of Class	12	6	72
Midterms	2	2	4
Final	1	2	2
Total Workload			117

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare students to become communication professionals by focusing on strategic thinking, professional writing, ethical practices, and the innovative use of both traditional and new media	3
2)	To be able to explain and define problems related to the relationship between facts and phenomena in areas such as Advertising, Persuasive Communication, and Brand Management	3
3)	To critically discuss and interpret theories, concepts, methods, tools, and ideas in the field of advertising	3
4)	To be able to follow and interpret innovations in the field of advertising	1
5)	To demonstrate a scientific perspective in line with the topics they are curious about in the field.	5
6)	To address and solve the needs and problems of the field through the developed scientific perspective	3
7)	To recognize and understand all the dynamics within the field of advertising	2
8)	To analyze and develop solutions to problems encountered in the practical field of advertising	2