The students who have succeeded in this course;
At the end of this course, students will be able to talk about professions, home, furniture, touristic places, nutrition, sports, make evaluations, plan with others, make appointments, postpone or cancel, make suggestions and recommendations, express wishes and preferences, sadness, concern, will be able to express hope, confusion, order and advertise in the restaurant, express the importance of a topic, ask for something, express congratulations and thanks and make comparisons. A will be able to establish dialogues and communicate with sentences appropriate to level 2.1. |
With the 12 units of Menschen A 2.1, you can talk about professions, houses and furniture, tell family stories, make suggestions, evaluate something, express wishes and preferences, read advertising brochures for tourists, shop, plan something with others, visit places telling, making a suggestion, rejecting and approving a suggestion or proposal, making appointments, making recommendations, advising someone, nutrition, sports, sorrow, expressing concern and hope, expressing the importance of a topic, ordering in the restaurant, making something, asking for something sentence structure in accordance with A 2.1 level, necessary grammar rules and examples of daily spoken language will be covered.
Courses will be held for 16 weeks, 3 hours face-to-face and 1 hour via Itslearning. A method that focuses on the active participation of students, will be student-centered, will progress step by step, and will develop grammar as well as reading, writing, listening and speaking skills on the basis laid in German A1.1 and A1.2.
Students will be able to practice speaking and writing from the first lesson with the knowledge they will have from German A 1, and will work in pairs and multiple groups. |
| Course Notes / Textbooks: |
Menschen A2.1 KURSBUCH, Habersack, Pude, Specht, Hueber Verlag, 2013, Ismaning
Menschen A2.1, ARBEITSBUCH, Breitsameter, Glas-Peters, Pude, Hueber Verlag, 2013, Ismaning
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| References: |
Derste (sınıfta) dağıtılacak ekstra materyaller, alıştırmalar vs.
Itslearning üzerinden öğrenciye ulaştırılacak olan çeşitli web siteleri, bağlantılar, materyaller, testler, alıştırmalar vs.
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Program Outcomes |
Level of Contribution |
| 1) |
To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.
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1 |
| 2) |
To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.
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2 |
| 3) |
To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.
|
2 |
| 4) |
To be able to analyze primary and secondary research data for a variety of products and services.
|
3 |
| 5) |
To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.
|
2 |
| 6) |
To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)
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3 |
| 7) |
To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.
|
2 |
| 8) |
To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.
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3 |
| 9) |
To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.
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3 |
| 10) |
To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.
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2 |
| 11) |
To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)
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1 |
| 12) |
To be able to identify and meet the demands of learning requirements.
|
2 |
| 13) |
To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.
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3 |
BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
