BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
| DIALYSIS (TURKISH) | |||||
| Associate | TR-NQF-HE: Level 5 | QF-EHEA: Short Cycle | EQF-LLL: Level 5 | ||
Course Introduction and Application Information
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| GEP1615 | Perception Management | Fall | 3 | 0 | 3 | 5 |
| This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Basic information
| Language of instruction: | Turkish |
| Type of course: | GE-Elective |
| Course Level: | Associate (Short Cycle) |
| Mode of Delivery: | E-Learning |
| Course Coordinator : | Assist. Prof. NESLİHAN UYSAL |
| Recommended Optional Program Components: | None |
| Course Objectives: | Perception management is encountered in many areas of the business world today, but it is especially important for institutions. The goal of this course is to introduce perception management and its elements. |
Learning Outcomes
|
The students who have succeeded in this course; At the end of the course, you will be able to: 1.Gain insight on perception and cognition and action 2.Perception management and attitude change 3.Be able to discuss communication topics referencing psychological and sociological concepts regarding perception 4.Define persuasion and public relations, publicity and propaganda 5.Understand the public and analyze the audience 6 Analyze the relationship between perception management and media. 7.Define organizational perception management |
Course Content
| In the course; perception, action, persuasion definitions will be made, the relationship between image and perception, perception in communication, the basic rules of perception management, organizational management definition, organizational perception management, crisis and organizational perception management topics will be discussed. Teaching methods and techniques used in the course are: lecture, group work, sample examination, problem solving, discussion, observation and use of digital resources. |
Weekly Detailed Course Contents
| Week | Subject | Related Preparation |
| 1) | What is perception George Gerbner Model of Communication | |
| 2) | The variety of senses Perception and cognition | |
| 3) | Perception and action Persuasion | |
| 4) | Stakeholders Target audience Communication types | |
| 5) | Image and perception Relationship and communications | |
| 6) | Slogan and message 3P Propaganda,Public Relations, Publicity | |
| 7) | Fundamental rules of perception management | |
| 8) | Midterm Week | |
| 9) | Defining organizational management | |
| 10) | Dimensions of Organizational Perception Management | |
| 11) | Components of Organizational Perception Management | |
| 12) | Organizational Perception Management Following Crisis Events | |
| 13) | Organizational Perception Management During Evolving Controversies | |
| 14) | Review for the final |
Sources
| Course Notes / Textbooks: | It will be given by the lecturer |
| References: | 1.Perception Management How to Manage Communication in Turkey, Ali Saydam, Remzi Kitabevi, 2013 2.Organisational Perception Management, Kimberly D. Elsbach, VitalSource Bookshelf, Taylor & Francis, 2014. 3.Perception: The Basics. Bence Nanay. Available from : Vital Source Bookshelf, Taylor & Francis, 2024. |
Evaluation System
| Semester Requirements | Number of Activities | Level of Contribution |
| Homework Assignments | 2 | % 20 |
| Midterms | 1 | % 30 |
| Final | 1 | % 50 |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 50 | |
| PERCENTAGE OF FINAL WORK | % 50 | |
| Total | % 100 | |
ECTS / Workload Table
| Activities | Number of Activities | Duration (Hours) | Workload |
| Course Hours | 13 | 3 | 39 |
| Study Hours Out of Class | 13 | 4 | 52 |
| Homework Assignments | 2 | 15 | 30 |
| Midterms | 1 | 2 | 2 |
| Final | 1 | 2 | 2 |
| Total Workload | 125 | ||
Contribution of Learning Outcomes to Programme Outcomes
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | The use of theoretical knowledge in practice | 1 |
| 2) | Effective use the terminology of the field | 1 |
| 3) | Behave according to basic professional legislation related the field. | 1 |
| 4) | Use information and communication technology, express professional knowledge through written and verbal/non-verbal communication. | 1 |
| 5) | Express the social, scientific, cultural and ethical values of professional. | 1 |
| 6) | Develop themselves personally and professionally updating knowledge, skills and competencies of the field with lifelong learning awareness. | 1 |
| 7) | Prepare to dialysis machine for the operation | 1 |
| 8) | Makes follow-up of patients from start to the end of a hemodialysis session | 1 |
| 9) | Prepare the machine ready for use again after dialysis | 1 |