MEDICINE
Bachelor	TR-NQF-HE: Level 7	QF-EHEA: Second Cycle	EQF-LLL: Level 7

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
GEP1615	Perception Management	Fall Spring	3	0	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	Turkish
Type of course:	GE-Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	E-Learning
Course Coordinator :	Assist. Prof. NESLİHAN UYSAL
Recommended Optional Program Components:	None
Course Objectives:	Perception management is encountered in many areas of the business world today, but it is especially important for institutions. The goal of this course is to introduce perception management and its elements.

Learning Outcomes

The students who have succeeded in this course;
At the end of the course, you will be able to:
1.Gain insight on perception and cognition and action
2.Perception management and attitude change
3.Be able to discuss communication topics referencing psychological and sociological concepts regarding perception
4.Define persuasion and public relations, publicity and propaganda
5.Understand the public and analyze the audience
6 Analyze the relationship between perception management and media.
7.Define organizational perception management

Course Content

In the course; perception, action, persuasion definitions will be made, the relationship between image and perception, perception in communication, the basic rules of perception management, organizational management definition, organizational perception management, crisis and organizational perception management topics will be discussed.
Teaching methods and techniques used in the course are: lecture, group work, sample examination, problem solving, discussion, observation and use of digital resources.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	What is perception George Gerbner Model of Communication
2)	The variety of senses Perception and cognition
3)	Perception and action Persuasion
4)	Stakeholders Target audience Communication types
5)	Image and perception Relationship and communications
6)	Slogan and message 3P Propaganda,Public Relations, Publicity
7)	Fundamental rules of perception management
8)	Midterm Week
9)	Defining organizational management
10)	Dimensions of Organizational Perception Management
11)	Components of Organizational Perception Management
12)	Organizational Perception Management Following Crisis Events
13)	Organizational Perception Management During Evolving Controversies
14)	Review for the final

Sources

Course Notes / Textbooks:	It will be given by the lecturer
References:	1.Perception Management How to Manage Communication in Turkey, Ali Saydam, Remzi Kitabevi, 2013 2.Organisational Perception Management, Kimberly D. Elsbach, VitalSource Bookshelf, Taylor & Francis, 2014. 3.Perception: The Basics. Bence Nanay. Available from : Vital Source Bookshelf, Taylor & Francis, 2024.

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Homework Assignments	2	% 20
Midterms	1	% 30
Final	1	% 50
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	13	3	39
Study Hours Out of Class	13	4	52
Homework Assignments	2	15	30
Midterms	1	2	2
Final	1	2	2
Total Workload			125

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	Integrates the knowledge, skills and attitudes acquired from basic and clinical medical sciences, behavioral sciences and social sciences, and uses them in health service delivery.	1
2)	In patient management, shows a biopsychosocial approach that takes into account the socio-demographic and sociocultural background of the individual, regardless of language, religion, race and gender.	5
3)	In the provision of health services, prioritizes the protection and development of the health of individuals and society.	2
4)	Taking into account the individual, societal, social and environmental factors affecting health; does the necessary work to maintain and improve the state of health.	2
5)	By recognizing the characteristics, needs and expectations of the target audience, provides health education to healthy/sick individuals and their relatives and other healthcare professionals.	2
6)	Shows a safe, rational and effective approach in health service delivery, prevention, diagnosis, treatment, follow-up and rehabilitation processes.
7)	Performs invasive and/or non-invasive procedures in diagnosis, treatment, follow-up and rehabilitation processes in a safe and effective way for the patient.	2
8)	Provides health services by considering patient and employee health and safety.	2
9)	In the provision of health services, takes into account the changes in the physical and socioeconomic environment on a regional and global scale, as well as the changes in the individual characteristics and behaviors of the people who apply to it.	2
10)	Takes good medical practice into account while carrying out his/her profession.	2
11)	Fulfills its duties and obligations within the framework of ethical principles, rights and legal responsibilities required by its profession.	2
12)	Demonstrates decisive behavior in providing high-quality health care, taking into account the integrity of the patient.	2
13)	Evaluates his/her performance in his/her professional practice by considering his/her emotions and cognitive characteristics.	2
14)	Advocates improving the provision of health services by considering the concepts of social reliability and social responsibility for the protection and development of public health.	2
15)	Can plan and carry out service delivery, training and consultancy processes related to individual and community health in cooperation with all components for the protection and development of health.	2
16)	Evaluates the impact of health policies and practices on individual and community health indicators and advocates increasing the quality of health services.	1
17)	The physician attaches importance to the protection of his/her own physical, mental and social health, and does what is necessary for this	2
18)	Shows exemplary behavior and leads the healthcare team during service delivery.	2
19)	Uses resources cost-effectively, for the benefit of society and in accordance with the legislation, in the planning, implementation and evaluation processes of health services in the health institution he/she is the manager of.
20)	Establishes positive communication within the health team it serves and assumes different team roles when necessary.
21)	Is aware of the duties and responsibilities of the health workers in the health team and acts accordingly.
22)	In the professional practices, works in harmony and effectively with the colleagues and other professional groups.
23)	Communicates effectively with patients, their relatives, healthcare professionals, other professional groups, institutions and organizations.
24)	Communicates effectively with individuals and groups that require a special approach and have different socio-cultural characteristics.
25)	In the diagnosis, treatment, follow-up and rehabilitation processes, shows a patient-centered approach that associates the patient with the decision-making mechanisms.
26)	Plans and implements scientific research, when necessary, for the population it serves, and uses the results and/or the results of other research for the benefit of the society.
27)	Reaches and critically evaluates current literature knowledge about his/her profession.
28)	Applies the principles of evidence-based medicine in clinical decision making.
29)	Uses information technologies to increase the effectiveness of its work on health care, research and education.
30)	Effectively manages individual work processes and career development.
31)	Demonstrates skills in acquiring and evaluating new knowledge, integrating it with existing knowledge, applying it to professional situations and adapting to changing conditions throughout professional life.
32)	Selects the right learning resources to improve the quality of the health service it offers, organizes its own learning process