DIGITAL GAME DESIGN
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
GEP0615	Perception Management	Fall	3	0	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	GE-Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Hybrid
Course Coordinator :	Assist. Prof. NESLİHAN UYSAL
Recommended Optional Program Components:	None
Course Objectives:	Perception management is encountered in many areas of the business world today, but it is especially important for institutions. The goal of this course is to introduce perception management and its elements.

Learning Outcomes

The students who have succeeded in this course;
At the end of the course, you will be able to:
1.Gain insight on perception and cognition and action
2.Perception management and attitude change
3.Be able to discuss communication topics referencing psychological and sociological concepts regarding perception
4.Define persuasion and public relations, publicity and propaganda
5.Understand the public and analyze the audience
6 Analyze the relationship between perception management and media.
7.Define organizational perception management

Course Content

In the course; perception, action, persuasion definitions will be made, the relationship between image and perception, perception in communication, the basic rules of perception management, organizational management definition, organizational perception management, crisis and organizational perception management topics will be discussed.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	What is perception George Gerbner Model of Communication	Read course book 1&3
2)	The variety of senses Perception and cognition	Read course book 3
3)	Perception and action Persuasion	Read course book 3
4)	Stakeholders Target audience Communication types	Read course book 1
5)	Image and perception Relationship and communications	Read course book1
6)	Slogan and message 3P Propaganda,Public Relations, Publicity	Read course book 1
7)	Fundamental rules of perception management	Read course book 1
8)	Midterm Exam
9)	Defining organizational management	Read course book 2
10)	Dimensions of Organizational Perception Management	Read course book 2
11)	Components of Organizational Perception Management	Read course book 2
12)	Organizational Perception Management Following Crisis Events	Read case “Sears” book 2
13)	Organizational Perception Management During Evolving Controversies	Read Case “Augusto National Golf Club” book 2
14)	Review for the final

Sources

Course Notes / Textbooks:	It will be given by the lecturer
References:	1.Perception Management How to Manage Communication in Turkey, Ali Saydam, Remzi Kitabevi, 2013 2.Organisational Perception Management, Kimberly D. Elsbach, VitalSource Bookshelf, Taylor & Francis, 2014. 3.Perception: The Basics. Bence Nanay. Available from : Vital Source Bookshelf, Taylor & Francis, 2024.

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Homework Assignments	2	% 20
Midterms	1	% 30
Final	1	% 50
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	13	3	39
Study Hours Out of Class	13	4	52
Homework Assignments	2	15	30
Midterms	1	2	2
Final	1	2	2
Total Workload			125

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	Comprehend the conceptual importance of the game in the field of communication, ability to implement the player centered application to provide design.
2)	Analyze, synthesize, and evaluate information and ideas from various perspectives.
3)	Analyze the key elements that make up specific game genres, forms of interactions, mode of narratives and understand how they are employed effectively to create a successful game.
4)	Understand game design theories and methods as well as implement them during game development; to make enjoyable, attractive, instructional and immersive according to the target audience.
5)	Understand the technology and computational principles involved in developing games and master the use of game engines.
6)	Understand the process of creation and use of 2D and 3D assets and animation for video games.
7)	Understand and master the theories and methodologies of understanding and measuring player experience and utilize them during game development process.
8)	Comprehend and master how ideas, concepts and topics are conveyed via games followed by the utilization of these aspects during the development process.
9)	Manage the game design and development process employing complete documentation; following the full game production pipeline via documentation.
10)	Understand and employ the structure and work modes of game development teams; comprehend the responsibilities of team members and collaborations between them while utilizing this knowledge in practice.
11)	Understand the process of game publishing within industry standards besides development and utilize this knowledge practice.
12)	Pitching a video game to developers, publishers, and players; mastering the art of effectively communicating and marketing the features and commercial potential of new ideas, concepts or games.