BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
| BUSINESS ADMINISTRATION | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
Course Introduction and Application Information
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| GEP0615 | Perception Management | Fall Spring |
3 | 0 | 3 | 5 |
| This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Basic information
| Language of instruction: | English |
| Type of course: | GE-Elective |
| Course Level: | Bachelor’s Degree (First Cycle) |
| Mode of Delivery: | E-Learning |
| Course Coordinator : | Assist. Prof. NESLİHAN UYSAL |
| Recommended Optional Program Components: | None |
| Course Objectives: | Perception management is encountered in many areas of the business world today, but it is especially important for institutions. The goal of this course is to introduce perception management and its elements. |
Learning Outcomes
|
The students who have succeeded in this course; At the end of the course, you will be able to: 1.Gain insight on perception and cognition and action 2.Perception management and attitude change 3.Be able to discuss communication topics referencing psychological and sociological concepts regarding perception 4.Define persuasion and public relations, publicity and propaganda 5.Understand the public and analyze the audience 6 Analyze the relationship between perception management and media. 7.Define organizational perception management |
Course Content
| In the course; perception, action, persuasion definitions will be made, the relationship between image and perception, perception in communication, the basic rules of perception management, organizational management definition, organizational perception management, crisis and organizational perception management topics will be discussed. Teaching methods and techniques used in the course are: lecture, group work, sample examination, problem solving, discussion, observation and use of digital resources. |
Weekly Detailed Course Contents
| Week | Subject | Related Preparation |
| 1) | What is perception George Gerbner Model of Communication | Read course book 1&3 |
| 2) | The variety of senses Perception and cognition | Read course book 3 |
| 3) | Perception and action Persuasion | Read course book 3 |
| 4) | Stakeholders Target audience Communication types | Read course book 1 |
| 5) | Image and perception Relationship and communications | Read course book1 |
| 6) | Slogan and message 3P Propaganda,Public Relations, Publicity | Read course book 1 |
| 7) | Fundamental rules of perception management | Read course book 1 |
| 8) | Midterm Week | |
| 9) | Defining organizational management | Read course book 2 |
| 10) | Dimensions of Organizational Perception Management | Read course book 2 |
| 11) | Components of Organizational Perception Management | Read course book 2 |
| 12) | Organizational Perception Management Following Crisis Events | Read case “Sears” book 2 |
| 13) | Organizational Perception Management During Evolving Controversies | Read Case “Augusto National Golf Club” book 2 |
| 14) | Review for the final |
Sources
| Course Notes / Textbooks: | It will be given by the lecturer |
| References: | 1.Perception Management How to Manage Communication in Turkey, Ali Saydam, Remzi Kitabevi, 2013 2.Organisational Perception Management, Kimberly D. Elsbach, VitalSource Bookshelf, Taylor & Francis, 2014. 3.Perception: The Basics. Bence Nanay. Available from : Vital Source Bookshelf, Taylor & Francis, 2024. |
Evaluation System
| Semester Requirements | Number of Activities | Level of Contribution |
| Homework Assignments | 2 | % 20 |
| Midterms | 1 | % 30 |
| Final | 1 | % 50 |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 50 | |
| PERCENTAGE OF FINAL WORK | % 50 | |
| Total | % 100 | |
ECTS / Workload Table
| Activities | Number of Activities | Duration (Hours) | Workload |
| Course Hours | 13 | 3 | 39 |
| Study Hours Out of Class | 13 | 4 | 52 |
| Homework Assignments | 2 | 15 | 30 |
| Midterms | 1 | 2 | 2 |
| Final | 1 | 2 | 2 |
| Total Workload | 125 | ||
Contribution of Learning Outcomes to Programme Outcomes
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | Being able to identify problems and ask right questions | 2 |
| 2) | Having problem solving skills and developing necessary analytical attitude | 1 |
| 3) | Comprehending theoretical arguments along with counter arguments in detail | 3 |
| 4) | Gaining awareness of lifelong learning and being qualified for pursuing graduate education | 4 |
| 5) | Applying theoretical concepts in project planning | 3 |
| 6) | Communicating efficiently by accepting differences and carrying out compatible teamwork | 4 |
| 7) | Increasing efficiency rate in business environment | |
| 8) | Developing innovative and creative solutions in face of uncertainty | 3 |
| 9) | Researching to gather information for understanding current threats and opportunities in business | |
| 10) | Being aware of the effects of globalization on society and business while deciding | 2 |
| 11) | Possessing digital competence and utilizing necessary technology | |
| 12) | Communicating in at least one foreign language in academic and daily life | 3 |
| 13) | Possessing managing skills and competence | |
| 14) | Deciding with the awareness of the legal and ethical consequences of business operations | |
| 15) | Expressing opinions that are built through critical thinking process in business and academic environment | 3 |