GEP0613 Elections and Campaign ManagementBahçeşehir UniversityDegree Programs DIGITAL GAME DESIGNGeneral Information For StudentsDiploma SupplementErasmus Policy StatementNational QualificationsBologna Commission
DIGITAL GAME DESIGN
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
GEP0613 Elections and Campaign Management Fall 3 0 3 5
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction: English
Type of course: GE-Elective
Course Level: Bachelor’s Degree (First Cycle)
Mode of Delivery: E-Learning
Course Coordinator : Assist. Prof. SİNEM ERAY
Course Lecturer(s): Assist. Prof. SİNEM ERAY
Recommended Optional Program Components: None
Course Objectives: Our students will be more interested in national issues, learn the importance of being an informed voter, and see the intense impact of communication/advertising on persuasion. Political communication campaign consultancy also stands out as a new career field for our students. This course will create awareness and enable our students to focus on this field. This course is designed to explain and discuss political behavior during the election process, strategies used in political campaigns, and the management of these campaigns.

Learning Outcomes

The students who have succeeded in this course;
Students will be able to identify major political ideologies and ideas.
Students will be able to identify basic notions and theories in political communication.
Students will be able to understand the basic components of a political communication campaign.
Students will be able to design a political communication campaign in a team effort.
Understand theories on voter behavior.
Discuss the psychosocial factors underlying political participation and partisanship.
Apply methodologies learned for political research.
Identify and discuss how persuasion methods are used in election campaigns.
Design and manage a political campaign.

Course Content

The Elections and Campaign Management course aims to cover election processes and campaign management in detail. The first part focuses on basic concepts and political ideologies. In this context, the historical development of election systems, the theoretical foundations of campaign strategies, and the ideological factors that are effective in these processes are discussed. Students will gain the ability to analyze the effects of these concepts on election processes.

Weekly Detailed Course Contents

Week Subject Related Preparation
1) Introduction to GEP0613 Course Introduction—Syllabus Introduction
2) Basic Concepts / Political Ideologies
3) Electoral Systems / Party Systems
4) Voter Participation Levels and Behavior Patterns
5) Political Communication and Propaganda
6) Campaign Songs and Posters of Political Parties in Turkey (1950 -1970)
7) Campaign Songs and Posters of Political Parties in Turkey (1970 -1990)
8) Midterm Exam
9) Campaign Songs and Posters of Political Parties in Turkey (1990-2002)
10) Campaign Songs and Posters of Political Parties in Turkey (2002-2024
11) Student Presentations
12) Student Presentations
13) Student Presentations
14) Student Presentations

Sources

Course Notes / Textbooks: Siyasal İletişim, Prof. Dr. Aysel Aziz – Nobel Yayınları
References:

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Attendance 14 % 10
Presentation 1 % 20
Midterms 1 % 20
Final 1 % 50
Total % 100
PERCENTAGE OF SEMESTER WORK % 50
PERCENTAGE OF FINAL WORK % 50
Total % 100

ECTS / Workload Table

Activities Number of Activities Duration (Hours) Workload
Course Hours 14 3 42
Study Hours Out of Class 14 5 70
Presentations / Seminar 1 3 3
Midterms 1 3 3
Final 1 3 3
Total Workload 121

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) Comprehend the conceptual importance of the game in the field of communication, ability to implement the player centered application to provide design.
2) Analyze, synthesize, and evaluate information and ideas from various perspectives.
3) Analyze the key elements that make up specific game genres, forms of interactions, mode of narratives and understand how they are employed effectively to create a successful game.
4) Understand game design theories and methods as well as implement them during game development; to make enjoyable, attractive, instructional and immersive according to the target audience.
5) Understand the technology and computational principles involved in developing games and master the use of game engines.
6) Understand the process of creation and use of 2D and 3D assets and animation for video games.
7) Understand and master the theories and methodologies of understanding and measuring player experience and utilize them during game development process.
8) Comprehend and master how ideas, concepts and topics are conveyed via games followed by the utilization of these aspects during the development process.
9) Manage the game design and development process employing complete documentation; following the full game production pipeline via documentation.
10) Understand and employ the structure and work modes of game development teams; comprehend the responsibilities of team members and collaborations between them while utilizing this knowledge in practice.
11) Understand the process of game publishing within industry standards besides development and utilize this knowledge practice.
12) Pitching a video game to developers, publishers, and players; mastering the art of effectively communicating and marketing the features and commercial potential of new ideas, concepts or games.