PUBLIC RELATIONS AND PUBLICITY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
NMD4114	Field Study in Political Communication II	Spring Fall	2	2	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Dr. Öğr. Üyesi TİRŞE ERBAYSAL FİLİBELİ
Recommended Optional Program Components:	none
Course Objectives:	This course provides an in-depth exploration of the practices of political communication that is discussed in the first part of the course. This course is based practice and research in the field. Students will bring their materials to class for farther discussions.

Learning Outcomes

The students who have succeeded in this course;
Students will be able to develop new skills for research and field work in communication, and will be able to deeply explore the political field not only in times of political crisis, but also in day-to-day politics.

Course Content

This course provides an in-depth exploration of the practices of political communication that is discussed in the first part of the course.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction	none
2)	Political actors compete over the new media	Wolfsfeld, 1-7
3)	Political power and power over the media	Wolfsfeld, 7-23
4)	Political control and media independence	Wolfsfeld, 23-45
5)	Turning politics into news	Wolfsfeld, 45-72
6)	Telling a good story	Wolfsfeld, 72-95
7)	media effects	Wolfsfeld, 95-119
8)	Field work I	none
9)	Field work II	none
10)	Field work III	none
11)	Field work IV	none
12)	Presentations	none
13)	Presentations	none
14)	Presenations	none

Sources

Course Notes / Textbooks:	Gadi Wolfsfeld (2011 ) Making Sense of Media and Politics: Five Principles in Political Communication. New York: Routledge.
References:	yok

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	1	% 10
Field Work	1	% 50
Homework Assignments	1	% 20
Presentation	1	% 20
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 100
PERCENTAGE OF FINAL WORK		%
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Workload
Course Hours	14	42
Field Work	8	40
Study Hours Out of Class	14	28
Project	1	10
Homework Assignments	1	5
Total Workload		125

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.
14)	To be able to recognize national and international, social and cultural dimensions of public relations.