NMD4113 Political CommunicationBahçeşehir UniversityDegree Programs BUSINESS ADMINISTRATIONGeneral Information For StudentsDiploma SupplementErasmus Policy StatementNational QualificationsBologna Commission
BUSINESS ADMINISTRATION
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
NMD4113 Political Communication Spring
Fall
2 2 3 5
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction: English
Type of course: Non-Departmental Elective
Course Level: Bachelor’s Degree (First Cycle)
Mode of Delivery: Face to face
Course Coordinator : Dr. Öğr. Üyesi TİRŞE ERBAYSAL FİLİBELİ
Recommended Optional Program Components: none
Course Objectives: This course starts from the basic concepts of political science and then aims to develop an understanding of how political actors, the public and the media interact in everyday politics and in times of crisis. It also brings an understanding of agenda-setting by exploring the interaction.

Learning Outcomes

The students who have succeeded in this course;
Students grasp the basic concepts of political science, understand agenda-setting and understand how political actors, the public and the media interact in everyday politics and in times of crisis.

Course Content

After analyzing the interaction theoretically, students will explore it on practical basis, by going out to the field. This fieldwork will most basically involve participant observation and in-depth interviews.

Weekly Detailed Course Contents

Week Subject Related Preparation
1) Introduction none
2) What is political communication Perloff, 3-46
3) The study of political communication Perloff, 46-73
4) Media and political knowledge Perloff, 73-95
5) Contemporary political socialisation Perloff, 95-117
6) Agenda Setting Perloff, 119-136
7) Agenda building Perloff, 136-155
8) Framing Perloff, 155-180
9) Behind political news Perloff, 180-207
10) Unpacking political news Perloff, 207-233
11) Communication and the election campaign Perloff, 233-257
12) Communication and the election campaign Perloff, 257-316
13) Communication and the election campaign Perloff, 317-364
14) presentations none

Sources

Course Notes / Textbooks: Perloff, Richard (2014) The Dynamics of Political Communication: Media and Politics in a Digital Age. New York: Routledge
References: yok

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Attendance 1 % 10
Field Work 1 % 50
Homework Assignments 1 % 20
Presentation 1 % 20
Total % 100
PERCENTAGE OF SEMESTER WORK % 100
PERCENTAGE OF FINAL WORK %
Total % 100

ECTS / Workload Table

Activities Number of Activities Workload
Course Hours 14 42
Field Work 8 40
Study Hours Out of Class 14 28
Project 1 10
Homework Assignments 1 5
Total Workload 125

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) Being able to identify problems and ask right questions
2) Having problem solving skills and developing necessary analytical attitude
3) Comprehending theoretical arguments along with counter arguments in detail
4) Gaining awareness of lifelong learning and being qualified for pursuing graduate education
5) Applying theoretical concepts in project planning
6) Communicating efficiently by accepting differences and carrying out compatible teamwork
7) Increasing efficiency rate in business environment
8) Developing innovative and creative solutions in face of uncertainty
9) Researching to gather information for understanding current threats and opportunities in business
10) Being aware of the effects of globalization on society and business while deciding
11) Possessing digital competence and utilizing necessary technology
12) Communicating in at least one foreign language in academic and daily life
13) Possessing managing skills and competence
14) Deciding with the awareness of the legal and ethical consequences of business operations
15) Expressing opinions that are built through critical thinking process in business and academic environment