| Week |
Subject |
Related Preparation |
| 1) |
An overview of culture: Definitions and significance of culture; culture as an independent variable (I)
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| 2) |
An overview of culture: Definitions and significance of culture; culture as an independent variable (II)
|
|
| 3) |
Dimensions of culture; culture of a polity: Inglehart-Welzel World Cultural Map |
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| 4) |
From corporate to national culture: The IBM project and Hofstede's theory based on IBM data |
|
| 5) |
How to define and measure corporate culture (I) |
|
| 6) |
How to define and measure corporate culture (II) |
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| 7) |
REVIEW BEFORE MIDTERM |
|
| 8) |
Two success stories: Lufthansa and BMW |
|
| 9) |
How to build a successful corporate culture |
|
| 10) |
Corporate culture and performance: how and to what extent does corporate culture affect performance? |
|
| 11) |
Can culture change? |
|
| 12) |
Corporate culture in Turkey (I) |
|
| 13) |
Corporate culture in Turkey (II) |
|
| 14) |
Review
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| Course Notes / Textbooks: |
Heskett, J. The Culture Cycle, New Jersey: FT Press, 2012.
Hofstede, G., Hofstede, G. J. And M. Minkov, Cultures and Organizations, New York: McGraw Hill, 2010.
Inglehart, R. and Welzel, C., Modernization, Cultural Change and Democracy, Cambridge: Cambridge U. Press, 2005.
Sackmann, S. A., Success Factor: Corporate Culture, Bertelsmann Stiftung, 2006.
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| References: |
Articles in Course Package |
| |
Program Outcomes |
Level of Contribution |
| 1) |
To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media |
|
| 2) |
To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. |
|
| 3) |
To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. |
|
| 4) |
To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. |
|
| 5) |
To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. |
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| 6) |
To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. |
|
| 7) |
To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. |
|
| 8) |
To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. |
|
| 9) |
To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. |
|
| 10) |
To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. |
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| 11) |
To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. |
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| 12) |
To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. |
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| 13) |
To be able to explain and describe business marketing activities, economics, business law and global business practices. |
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| 14) |
To be able to recognize national and international, social and cultural dimensions of public relations. |
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BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
