ADVERTISING | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
GEP0303 | TMI Project Your Life Ahead | Spring | 3 | 0 | 3 | 4 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | GE-Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Dr. BURCU ALARSLAN ULUDAŞ |
Recommended Optional Program Components: | None |
Course Objectives: | This course contribute students to become someone who catch s the acquisition of working-occupational-professional life, concentrates tasks expected to be done, is aware of his/her aspects which are strong and open for improvement so that s/he can create personal actions, develops and applies project for his/her professional life. At the end of the course , student will be able to have knowledge of key information and skills that can be used in working and private life. Students will gain courage to transform those skills to new and effective behaviours. |
The students who have succeeded in this course; -Defines information and uses to solve problem. -Notices his/her tendencies which are strong and open for development. -Makes and implements plan to complete his/her aspects which are new and open for development. -Interiorises new and effective behaviours which might be used in private and business life -Defines profits of business life and adjusts the profits for his/herself |
This course contribute students to become someone who catch s the acquisition of working-occupational-professional life. |
Week | Subject | Related Preparation |
1) | Thinking and Planning Strategically | TMI course Notes |
2) | Determination of Target | TMI course Notes |
3) | Prioritisation | TMI course Notes |
4) | Planing and Coping Time Stealers | TMI course Notes |
5) | Analytical Thinking and Solving Problem | TMI course notes |
6) | Developing Administrative Attitude | TMI course Notes |
7) | Communication in Business and Private Life with Self-Confidance | TMI course Notes |
8) | Effective Presentation Skills | TMI course Notes |
9) | Poject Management | TMI course Notes |
10) | Interview Technics | TMI course Notes |
11) | Coping Stress | TMI course Notes |
12) | Personal Organization | TMI course Notes |
13) | Personal Leadership-Becaming Personal Brand | TMI course Notes |
14) | Presentation Technic | TMI course Notes |
Course Notes / Textbooks: | TMI Ders Notları |
References: | TMI course Notes |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 14 | % 10 |
Homework Assignments | 1 | % 10 |
Presentation | 1 | % 10 |
Midterms | 1 | % 20 |
Final | 1 | % 50 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 50 | |
PERCENTAGE OF FINAL WORK | % 50 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 3 | 42 |
Presentations / Seminar | 1 | 8 | 8 |
Homework Assignments | 1 | 8 | 8 |
Midterms | 1 | 15 | 15 |
Final | 1 | 20 | 20 |
Total Workload | 93 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy. | 1 |
2) | To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising. | 2 |
3) | To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency. | 2 |
4) | To be able to analyze primary and secondary research data for a variety of products and services. | 3 |
5) | To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace. | 2 |
6) | To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1) | 3 |
7) | To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field. | 2 |
8) | To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures. | 3 |
9) | To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies. | 3 |
10) | To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace. | 2 |
11) | To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level) | 1 |
12) | To be able to identify and meet the demands of learning requirements. | 2 |
13) | To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession. | 3 |