ADVERTISING
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
GEP0303	TMI Project Your Life Ahead	Fall Spring	3	0	3	4

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	GE-Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Dr. BURCU ALARSLAN ULUDAŞ
Recommended Optional Program Components:	None
Course Objectives:	This course contribute students to become someone who catch s the acquisition of working-occupational-professional life, concentrates tasks expected to be done, is aware of his/her aspects which are strong and open for improvement so that s/he can create personal actions, develops and applies project for his/her professional life. At the end of the course , student will be able to have knowledge of key information and skills that can be used in working and private life. Students will gain courage to transform those skills to new and effective behaviours.

Learning Outcomes

The students who have succeeded in this course;

-Defines information and uses to solve problem.
-Notices his/her tendencies which are strong and open for development.
-Makes and implements plan to complete his/her aspects which are new and open for development.
-Interiorises new and effective behaviours which might be used in private and business life
-Defines profits of business life and adjusts the profits for his/herself

Course Content

This course contribute students to become someone who catch s the acquisition of working-occupational-professional life.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Thinking and Planning Strategically	TMI course Notes
2)	Determination of Target	TMI course Notes
3)	Prioritisation	TMI course Notes
4)	Planing and Coping Time Stealers	TMI course Notes
5)	Analytical Thinking and Solving Problem	TMI course notes
6)	Developing Administrative Attitude	TMI course Notes
7)	Communication in Business and Private Life with Self-Confidance	TMI course Notes
8)	Effective Presentation Skills	TMI course Notes
9)	Poject Management	TMI course Notes
10)	Interview Technics	TMI course Notes
11)	Coping Stress	TMI course Notes
12)	Personal Organization	TMI course Notes
13)	Personal Leadership-Becaming Personal Brand	TMI course Notes
14)	Presentation Technic	TMI course Notes

Sources

Course Notes / Textbooks:	TMI Ders Notları
References:	TMI course Notes

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 10
Homework Assignments	1	% 10
Presentation	1	% 10
Midterms	1	% 20
Final	1	% 50
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Presentations / Seminar	1	8	8
Homework Assignments	1	8	8
Midterms	1	15	15
Final	1	20	20
Total Workload			93

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.	1
2)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.	2
3)	To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.	2
4)	To be able to analyze primary and secondary research data for a variety of products and services.	3
5)	To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.	2
6)	To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)	3
7)	To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.	2
8)	To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.	3
9)	To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.	3
10)	To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.	2
11)	To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)	1
12)	To be able to identify and meet the demands of learning requirements.	2
13)	To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.	3