ADVERTISING
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
GEP0301	Innovative Career Development	Fall Spring	3	0	3	4

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	GE-Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Assoc. Prof. HATİCE NECLA KELEŞ
Course Lecturer(s):	Assoc. Prof. HATİCE NECLA KELEŞ
Recommended Optional Program Components:	None
Course Objectives:	To support students to look at theirselves deeply before their graduation, examine the concept of entrepreneurship and e-entrepreneurship, determine students’ enterpreneurship tendencies and designate SMART goals. Examine the effects of digital transformation and Industry 4.0 on human resource practices, examine automated jobs and professions. Inform students about “VisualCV” and “videorecruit” which are the favorite tools of digital human resources management. Bring close together the students with both different sector employees and successful entrepreneurs to listen their experiencing about business life.

Learning Outcomes

The students who have succeeded in this course;
- Designs alternative career ways that will suits his/her needs.
- Discovers his/her values, strong and developable attitudes.
- Express and comments topic of arguments.
- Listens and observes the others ( Student, guest speakers and instructor)
- Collaborates and becomes partners with his/her friends on sector researchs ,
job applications etc.
- Develops office skills (establishing effective relation, networking etc.) that are
required in business life.

Course Content

With the effect of digital transformation and Industry 4.0 to human resource practices, career-oriented personal development and communication methods are taught by examine the automated jobs and professions.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	From back to future examine the concepts career, job and profession.	Course notes
2)	Personal career planning process	Course notes
3)	Definition SMART Goal	Course notes
4)	Personal SWOT Analysis	Course notes
5)	Effects of digital transformation and Industry 4.0 to human resource practices	Course notes
6)	Business life in the future; automated jobs and professions
7)	Writing CV and/or VisualCV, examine samples from diferent professions	Course notes
8)	Videorecruit and practice	Course notes
9)	Online recruitment, national and global samples	Course notes
11)	Entrepreneurship and E-Entrepreneurship, national and global samples.	Course notes
12)	Entrepreneurship tendency and vocational typologies.	Course notes
13)	Managers views about digital transformation and Industry 4.0 effects on career management and presentations	Course notes
14)	Managers views about digital transformation and Industry 4.0 effects on career management and presentations	Course notes

Sources

Course Notes / Textbooks:	Richard Bolles, What Color is Your Parachute? 2017: A Practical Manual for Job-Hunters and Career-Changers. Emily Anderson, Job Hunting: The Insider's Guide to Job Hunting and Career Change: Learn How to Beat the Job Market, Write the Perfect Resume and Smash it at Interviews, 2017,
References:	MÜSİAD (2010). Girişimcinin Yol Haritası, İstanbul: MÜSİAD Yayını. Drucker, Peter F. (2002). The Discipline of Innovation, Harvard Business Review.

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Presentation	1	% 20
Midterms	1	% 30
Final	1	% 50
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Presentations / Seminar	1	15	15
Midterms	1	15	15
Final	1	20	20
Total Workload			92

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.	1
2)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.	2
3)	To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.	2
4)	To be able to analyze primary and secondary research data for a variety of products and services.	3
5)	To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.	2
6)	To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)	3
7)	To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.	2
8)	To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.	3
9)	To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.	3
10)	To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.	2
11)	To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)	1
12)	To be able to identify and meet the demands of learning requirements.	2
13)	To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.	3