ADVERTISING | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
EEE5750 | Quantum Electronics | Spring |
3 | 0 | 3 | 12 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Prof. Dr. ŞEREF KALEM |
Recommended Optional Program Components: | None |
Course Objectives: | The goal of this course is to introduce students to the fundamentals of photonics, and provide them with the necessary foundation and tools to understand optical systems. |
The students who have succeeded in this course; I. Understand optical elements and image formation II. Model transmission of light in free space, through optical components, and through waveguides III. Understand interaction of light with matter and light with light IV. Distinguish the different theories of light and use the appropriate theory to formulate and solve optical problems V. Have the necessary background and tools for advanced optics courses |
1st week: Ray optics 2nd week: Graded index optics, matrix optics 3rd week: Wave optics, monochromatic waves 4th week: Interference, polychromatic light 5th week: Beam optics 6th week: Fourier optics 7th week: Fourier optics, diffraction 8th week: Fourier optics, image formation 9th week: Electromagnetic optics 10th week: Electromagnetic optics 11th week: Absorption, dispersion, pulse propagation 12th week: Polarization optics 13th week: Guided wave optics 14th week: Guided wave optics |
Week | Subject | Related Preparation |
1) | Ray optics: Postulates of ray optics, simple optical components (mirrors, lenses, light guides) | |
2) | Graded index optics, Matrix optics | |
3) | Postulates of wave optics, monochromatic waves, reflection, refraction | |
4) | Interference, polychromatic light | |
5) | Gaussian beam, Transmission through optical components | |
6) | Light propagation, transfer function of free space | |
7) | Optical Fourier transform, diffraction (Fraunhofer, Fresnel) | |
8) | Fourier optics: Image Formation, Holography | |
9) | Electromagnetic theory of light, dielectric media | |
10) | Monochromatic electromagnetic waves | |
11) | Absorption and dispersion, pulse propagation | |
12) | Polarization of light, reflection and refraction, polarization devices | |
13) | Planar-mirror waveguides, planar dielectric waveguides | |
14) | Two dimensional waveguides, optical coupling in waveguides |
Course Notes / Textbooks: | Fundamentals of Photonics, B.E.A Saleh and M.C. Teich |
References: | Optics, Eugene Hecht |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 1 | % 5 |
Homework Assignments | 1 | % 20 |
Preliminary Jury | 1 | % 35 |
Final | 1 | % 40 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 60 | |
PERCENTAGE OF FINAL WORK | % 40 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 3 | 42 |
Study Hours Out of Class | 14 | 6 | 84 |
Midterms | 3 | 12 | 36 |
Final | 3 | 11 | 33 |
Total Workload | 195 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy. | 2 |
2) | To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising. | 2 |
3) | To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency. | 2 |
4) | To be able to analyze primary and secondary research data for a variety of products and services. | 2 |
5) | To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace. | 2 |
6) | To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1) | 2 |
7) | To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field. | 3 |
8) | To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures. | 2 |
9) | To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies. | 2 |
10) | To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace. | 2 |
11) | To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level) | 2 |
12) | To be able to identify and meet the demands of learning requirements. | 2 |
13) | To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession. | 2 |