PUBLIC RELATIONS AND PUBLICITY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
EEE5750	Quantum Electronics	Fall	3	0	3	12

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Prof. Dr. ŞEREF KALEM
Recommended Optional Program Components:	None
Course Objectives:	The goal of this course is to introduce students to the fundamentals of photonics, and provide them with the necessary foundation and tools to understand optical systems.

Learning Outcomes

The students who have succeeded in this course;
I. Understand optical elements and image formation
II. Model transmission of light in free space, through optical components, and through waveguides
III. Understand interaction of light with matter and light with light
IV. Distinguish the different theories of light and use the appropriate theory to formulate and solve optical problems
V. Have the necessary background and tools for advanced optics courses

Course Content

1st week: Ray optics
2nd week: Graded index optics, matrix optics
3rd week: Wave optics, monochromatic waves
4th week: Interference, polychromatic light
5th week: Beam optics
6th week: Fourier optics
7th week: Fourier optics, diffraction
8th week: Fourier optics, image formation
9th week: Electromagnetic optics
10th week: Electromagnetic optics
11th week: Absorption, dispersion, pulse propagation
12th week: Polarization optics
13th week: Guided wave optics
14th week: Guided wave optics

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Ray optics: Postulates of ray optics, simple optical components (mirrors, lenses, light guides)
2)	Graded index optics, Matrix optics
3)	Postulates of wave optics, monochromatic waves, reflection, refraction
4)	Interference, polychromatic light
5)	Gaussian beam, Transmission through optical components
6)	Light propagation, transfer function of free space
7)	Optical Fourier transform, diffraction (Fraunhofer, Fresnel)
8)	Fourier optics: Image Formation, Holography
9)	Electromagnetic theory of light, dielectric media
10)	Monochromatic electromagnetic waves
11)	Absorption and dispersion, pulse propagation
12)	Polarization of light, reflection and refraction, polarization devices
13)	Planar-mirror waveguides, planar dielectric waveguides
14)	Two dimensional waveguides, optical coupling in waveguides

Sources

Course Notes / Textbooks:	Fundamentals of Photonics, B.E.A Saleh and M.C. Teich
References:	Optics, Eugene Hecht

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	1	% 5
Homework Assignments	1	% 20
Preliminary Jury	1	% 35
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	14	6	84
Midterms	3	12	36
Final	3	11	33
Total Workload			195

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.
14)	To be able to recognize national and international, social and cultural dimensions of public relations.