PUBLIC RELATIONS AND PUBLICITY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
COP4431	Abdi İbrahim Special Topics in Project Management	Spring Fall	3	0	3	6

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :
Recommended Optional Program Components:	None
Course Objectives:	This course focuses on the Project Management (PM) proccesses and key PM knowledge areas. The students develop the ability to manage the progressive maturity model of a project life-cycle independently from any industry.

Learning Outcomes

The students who have succeeded in this course;
The learner will be able to;
1. define different project management methodologies and techniques
2. justify if an idea is a commercial/ strategic opportunity and convert the idea into an official business case document
3. classify projects with multiple parameters and will be able to bring different approaches according to project categories
4. develop a commercial look on contracting processes
5. apply different risk management techniques
6. apply different communication, negotiation and conflict management techniques
7. criticise ideas and lessons learned from real project managers' experiences
8. define Agile Project Management Methodology

Course Content

This course on Project Management focuses on Project Management Methodologies, Idea Management, and Project Classification and Prioritization for finding the right PM Tools. Contracting, Risk Management, Project Communication, Schedule Optimization, and Agile/ Scrum Methodology are other topics covered.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction to Project Management
2)	Project Management Methodologies
3)	Idea Management
4)	Project Classification and Prioritization
5)	Finding the right PM Tool
6)	Contracting
7)	Review of PM Concepts, MidTerm
8)	Risk Management
9)	Advanced Project Communication
10)	Time Schedule Optimization
11)	Failure Stories and Lessons Learned
12)	Applied Agile/ Scrum Methodology
13)	Student Project Presentations
14)	student Project Presentations

Sources

Course Notes / Textbooks:	The ISPE Good Practice Guide: Project Management for Pharmaceutical Industry. J. Angelastro, D. Barlow, J. H. Butler, N. C. Davies, S. Errico, R. Gunderlock, J. Honey, L. Hura, S. Kelly, D. Koncak, K. Lamson, P. Loxley, C. McCann, K. O’Donnell, J. Phelan, R. H. Scherzer, W. Shelden, G. Spanel, M. Stefanowicz, M. Theobald, I. Thorne, 2011.
References:	A Guide To The Project Management Body of Knowledge. PMI (Project Management Institute), 2013. Birleşik Standartlar Sözlüğü. PROJE YÖNETİM MESLEGİ İLKELERi TEKNİKLERİ VE ROTASI DERNEGİ (PMİ TR), 2009.

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Project	1	% 30
Midterms	1	% 30
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 30
PERCENTAGE OF FINAL WORK		% 70
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	14	3	42
Project	1	50	50
Midterms	1	2	2
Final	1	2	2
Total Workload			138

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.
14)	To be able to recognize national and international, social and cultural dimensions of public relations.