PUBLIC RELATIONS AND PUBLICITY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
IST2018	Communication Skills	Fall	2	0	2	3

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	Turkish
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Instructor ELİF FINDIK
Course Lecturer(s):	Instructor ELİF FINDIK Instructor BERNA GÖKŞİN YILDIRIM Dr. Öğr. Üyesi MEHMET SITKI SAYGILI
Recommended Optional Program Components:	There is none for this course.
Course Objectives:	To enable the students to comprehend communication and its importance, the ways to establish communication, complications and problems, types and models of communication, the meaning and functions of organizational communication and the features of effective communication.

Learning Outcomes

The students who have succeeded in this course;
1 To have the knowledge about the fundamental concepts related with communication
2 To have the knowledge about the functions, aim and implementation of communication
3 To comprehend and to be able to apply the types of communication
4 To be able to understand and apply the importance of listening in communication
5 To be able to comprehend the communication complications and the ability to solve such complications
6 To be able to develop verbal, non-verbal (body language), written, visual and electronic communication skills
7 To have the knowledge about the fundamental concepts related with organizational communication
8 To have knowledge about the types and operation of organizational communication.

Course Content

Communication Skills Course IncludesThe concept of communication and its importance
Communication process Verbal Communication Non-verbal Communication (Body Language)
Constructive and destructive complications of communication
Overcoming communication complications and effective communication
Course review and Midterm
Organizational Communication
Operational Models of Organizational Communication
Formal and Informal Communication
Information technologies and Communication
Mass Communication
Communication in Professional Life

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	The concept of communication and its importance
2)	Communication process
3)	Verbal Communication
4)	Written Communication
5)	Non-verbal Communication (Body Language)
6)	Constructive and destructive complications of communication
8)	Course review and Midterm
9)	Organizational Communication
10)	Operational Models of Organizational Communication
11)	Formal and Informal Communication
12)	Overcoming communication complications and effective communication
13)	Effective Listening , Persuasıve Communication
14)	Communication in Professional Life

Sources

Course Notes / Textbooks:	1. Genel ve Teknik İletişim, Dr. İrfan MISIRLI, Detay Yayınları 2.Örgütlerde İletişim, Prof.Dr. Zeyyat SABUNCUOĞLU, Arıkan Yayınları,2008 3. Genel ve Teknik İletişim, Hasan KIRMIZI, Güzem Can Yayınları 4. Meslek Yüksekokulları İçin Genel İletişim, Editör: Uğur DEMİRAY ,Pegem A Yayınları
References:	1.Genel İletişim Meslek Yüksekokulları İçin. Prof.Dr.İrfan Çağlar, Yrd.Doç.Dr. Sabiha Kılıç , Nobel Yayıncılık , 2012

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	10	% 10
Homework Assignments	1	% 0
Presentation	1	% 0
Midterms	1	% 40
Final	1	% 50
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Workload
Course Hours	14	28
Study Hours Out of Class	11	44
Midterms	1	1
Final	1	2
Total Workload		75

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.
14)	To be able to recognize national and international, social and cultural dimensions of public relations.