PUBLIC RELATIONS AND PUBLICITY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
ELT5887	Seminar	Spring Fall	0	0	0	10

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Prerequisites:	ELT5888-1 - Thesis
Mode of Delivery:	Face to face
Course Coordinator :
Course Lecturer(s):	Dr. Öğr. Üyesi ENİSA MEDE Prof. Dr. KENAN DİKİLİTAŞ
Recommended Optional Program Components:	None
Course Objectives:	Graduate Seminar course is a systematic study that prepares students for their thesis writing. To help students conduct a thesis study, the course involves augmenting critical thinking, researching, and academic writing skills.

Learning Outcomes

The students who have succeeded in this course;
1. Critique research articles on current topics
2. Formulate a specific research topic and research questions
3. Conduct literature review relevant to a research topic they have selected
4. Collaborate with faculty to develop applicable research methodology for data collection and analyses
5. Write a research proposal outlining key elements of the proposed project and present it orally in seminar

Course Content

The seminar course introduces students with various current research ideas widening their perspectives and awareness of topics of interests through invited speakers and their presentations. The course orients students to conduct literature review on a pre-determined subject, to help them gain competence in synthesizing the literature, collect data, analyze, interpret and discuss the findings.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction to the seminar course	Syllabus
2)	Academic study aim, academic writing, and plagiarism	Reading articles
3)	Identifying a research problem and writing research questions	Reading related book chapters and articles
4)	Literature review	Reading articles
5)	Data collection methods: Quantitative	Inviting a guest speaker for a seminar
6)	Data collection methods: Qualitative	Inviting a guest speaker for a seminar
7)	Data analysis	Reading articles
8)	Discussion based on the findings	Reading articles
9)	Discussion and conclusion
10)	Feedback on projects
11)	Feedback on projects
12)	Project presentations
13)	Project presentations
14)	Project presentations

Sources

Course Notes / Textbooks:	The instructor may assign readings, handouts, web-based activities throughout the semester.
References:	American Psychological Association. (2009). Publication manual of the American psychological association (6th edition). Washington, DC: Author. (or other appropriate style manual)

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	2	% 10
Homework Assignments	5	% 50
Project	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	10	14	140
Presentations / Seminar	1	1	1
Project	1	10	10
Homework Assignments	5	19	95
Total Workload			246

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.
14)	To be able to recognize national and international, social and cultural dimensions of public relations.