PUBLIC RELATIONS AND PUBLICITY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
ELT5020	Teaching Language Skills	Fall	3	0	3	8

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Dr. Öğr. Üyesi YEŞİM KEŞLİ DOLLAR
Recommended Optional Program Components:	none
Course Objectives:	This course aims to provide the students with the practical skills they need to teach English and a theoretical background to TESOL.

Learning Outcomes

The students who have succeeded in this course;
At the end of this course students will learn both the theories and practices behind the following:
• How to teach speaking skills: teaching the sounds, stress and intonation of English.
• How to teach listening skills: practical approaches you can use in the classroom.
• How to teach reading skills: practical ideas in teaching intensive and extensive reading.
• How to teach writing skills: from individual sentences to descriptive passages.

Course Content

This course covers the theories and applications of language teaching skills.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Orientation to the course, syllabus. Sign up for tasks.
2)	• Learners • Teachers
3)	• Managing the classroom • Planning lessons
4)	• Describing learning and teaching
5)	• Describing language
6)	• Teaching the language system
7)	• MIDTERM
8)	• Teaching Reading
9)	• Teaching Writing
10)	Presentations
11)	• Teaching Speaking
12)	• Teaching Listening
13)	Presentations
14)	• REVISION
15)	• FINAL EXAM

Sources

Course Notes / Textbooks:	Harmer, J. (2007). How to teach English. Pearson Longman Brown, H. D. (1994). Teaching by principles: An interactive approach to language pedagogy. USA: Prentice Hall. Doff, A. (1990). Teach English: A training course for teachers. NY: CUP Nunan, D. (1998). Language teaching methodology: A textbook for teachers. Hertfordshire: Prentice Hall Europe.
References:	Richards, J. C. & Renandya, W. A. (2002). Methodology in language teaching: An anthology of current practice. NY:CUP. Singhal, M. (2006). Teacing reading to adult second language learners. USA: The reading matrix, Inc. Ur, P. A course in language teaching: Practice and theory. NY: CUP.

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	3	% 10
Homework Assignments	3	% 20
Presentation	1	% 20
Project	1	% 20
Final	1	% 30
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Application	2	8	16
Field Work	4	10	40
Study Hours Out of Class	3	12	36
Presentations / Seminar	2	10	20
Homework Assignments	4	12	48
Midterms	1	2	2
Final	1	2	2
Total Workload			206

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.
14)	To be able to recognize national and international, social and cultural dimensions of public relations.