PUBLIC RELATIONS AND PUBLICITY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
NMD3207	International Journalism	Spring Fall	3	0	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Dr. Öğr. Üyesi TİRŞE ERBAYSAL FİLİBELİ
Course Lecturer(s):	Dr. Öğr. Üyesi TİRŞE ERBAYSAL FİLİBELİ
Recommended Optional Program Components:	None.
Course Objectives:	The course aims to develop in-depth knowledge and understanding of journalism in a global context. The course also aims to boost creativity and readiness to respond to an ever-changing news environment.

Learning Outcomes

The students who have succeeded in this course;
- will have a better understanding of the era of global journalism,
- will be equipped with the required knowledge and a toolkit to succeed in this hyper-digitalized era,
- will be able to craft international news production and channel foreign audiences efficiently through impactful storytelling without giving up on journalistic ethics and standards.

Course Content

Sessions focus both on theories and practices of today’s international journalism, citing relevant research and best practices in the profession. Peculiarities of cross-cultural audiences, multimedia formats, digital tools, content types platforms and ethics are covered in detail. Reporting conflicts, identities and other complex issues have their own dedicated sessions.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Course overview and planning	-
2)	Value and Function of International Reporting	-
3)	Models of International Reporting I	-
4)	Models of international reporting II	-
5)	How to Write: News	-
6)	Discussion and critique of news	-
7)	Special Issues: Freedom of information, transparency	-
8)	Midterm	-
9)	Silencing the press in Third World Countries	-
10)	Regional Focus: Europe Press	-
11)	Regional focus: North America press	-
12)	Special topic: Assessing the information pollution issue within international context
13)	Special topic: Barriers to Media Development	-
14)	Critique and evaluation of the term	-

Sources

Course Notes / Textbooks:	Williams, Kevin (2011). International Journalism ISBN-10: 1412945283
References:	McPhail, Thomas L. (2006) Global Communications: Theories, Stakeholders, and Trends. Malden, Mass; Oxford: Blackwell.

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Midterms	1	% 50
Final	1	% 50
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.
14)	To be able to recognize national and international, social and cultural dimensions of public relations.