PUBLIC RELATIONS AND PUBLICITY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
POV3439	Basic Sound Design	Fall	2	2	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Prof. Dr. NAZLI EDA NOYAN CELAYİR
Course Lecturer(s):	Dr. Öğr. Üyesi GÖKHAN DENEÇ
Recommended Optional Program Components:	None
Course Objectives:	This course examines the principles, the role and the aesthetic values of the sound production in moving image. Students are introduced to the stages of audio production & post-production and provided with the basic knowledge of audio software.

Learning Outcomes

The students who have succeeded in this course;
1. To gain a critical understanding of, and hands-on experience with the equipment and practices of sound recording and editing techniques and design.
2. To develop practical and creative approaches to recording, creating, editing and manipulating audio.
3. To discuss the recent aesthetic and social contexts of expressing aural information and designing sound.

Course Content

This subject requires all students to have regular access to a software of digital audio workstation (DAW). The recommended DAW for Mac and Windows users is Ableton Live Intro, version 8 or better. Any other DAWs may also be used, though only limited support and instruction will be provided. You must consult with the instructor before using any other software.
All students are expected to have regular access to a computer (regardless of the type of the operating system) with an internet connection, be able to listen to sounds on this computer (with or without headphones), and regularly check their personal e-mail account and the course website/blog. Course announcements and comments on submitted work will always be distributed directly via e-mail.
There are no lecture notes that contain any related course information and classes will be held aurally, encouraing student participation to in-class discussions.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction to class, Introduction to Physics of Sound Sound Indoors vs. Outdoors, Hearing of Humankind and Properties of the Ear * FEAST OF SACRIFICE - NO CLASS MEETING Microphones and Recording Techniques Ambience and Field Recordings Introduction to Ableton Live Levels of Listening, Basic Ableton Live Features Sound Mapping with Visuals #1 Automation and Warping in Ableton Live Sound Mapping with Visuals #2 Introduction to MIDI Composing Music Final Projects Evaluation #1 Final Projects Evaluation #2

Sources

Course Notes / Textbooks:	Various papers, articles, and book chapters and also audio-visual material will be assigned to read/watch/listen.
References:

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	10	% 25
Application	5	% 45
Final	1	% 30
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 70
PERCENTAGE OF FINAL WORK		% 30
Total		% 100

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.
14)	To be able to recognize national and international, social and cultural dimensions of public relations.