ADVERTISING
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
ECE4040	Educational Administration in Early Childhood	Fall	3	0	3	6

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Assoc. Prof. SEDA SARAÇ
Recommended Optional Program Components:	None
Course Objectives:	The primary objective of this course is to provide students with the basic administrative skills needed to manage a child development program.

Learning Outcomes

The students who have succeeded in this course;
Upon completion of this course, the student will be able to:
• provide service in the care, development, and education of
children in early care and education settings.
• supervise assistants, aides, and teachers in private early care and
education settings,
• create a developmentally appropriate learning environment for
children in early care and education settings.
• demonstrate knowledge of best practices in guidance, curriculum
selection, and health and safety for early care and education
settings
.Demonstrate the ability to organize schedules, allocate resources, maintain a safe environment, and to engage staff and students with respect to the school’s mission and goals.

Course Content

This course introduces students to the principles and practices of establishing and/or administering a child development program. Emphasis will be placed on administrative techniques in areas such as finances, purchasing, personnel management, client policies, regulatory agencies, and public relations.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction to the course
2)	Leadership
3)	Leadership
4)	Human Resource Development
5)	Human Resource Development
6)	Personnel Cost and Allocation
7)	MIDTERM
8)	Center Operations
9)	Fiscal Management
10)	Fiscal Management
11)	Program Planning & Evaluation
12)	Marketing & Public Relations
13)	Technology
14)	Presentations

Sources

Course Notes / Textbooks:	1 Talan,N.T & Bloom, P.J. Program Administration Scale: Measuring Early Childhood Leadership and Management 2nd Edition
References:

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Project	1	% 25
Midterms	1	% 30
Final	1	% 35
Total		% 90
PERCENTAGE OF SEMESTER WORK		% 30
PERCENTAGE OF FINAL WORK		% 60
Total		% 90

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Laboratory	6	10	60
Study Hours Out of Class	14	2	28
Presentations / Seminar	1	1	1
Homework Assignments	10	1	10
Quizzes	2	2	4
Midterms	1	2	2
Final	1	2	2
Total Workload			149

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.	2
2)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.	2
3)	To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.	2
4)	To be able to analyze primary and secondary research data for a variety of products and services.	2
5)	To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.	2
6)	To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)	2
7)	To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.	3
8)	To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.	2
9)	To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.	2
10)	To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.	2
11)	To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)	2
12)	To be able to identify and meet the demands of learning requirements.	2
13)	To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.	2