PUBLIC RELATIONS AND PUBLICITY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
ECE4040	Educational Administration in Early Childhood	Spring Fall	3	0	3	6

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Assoc. Prof. SEDA SARAÇ
Recommended Optional Program Components:	None
Course Objectives:	The primary objective of this course is to provide students with the basic administrative skills needed to manage a child development program.

Learning Outcomes

The students who have succeeded in this course;
Upon completion of this course, the student will be able to:
• provide service in the care, development, and education of
children in early care and education settings.
• supervise assistants, aides, and teachers in private early care and
education settings,
• create a developmentally appropriate learning environment for
children in early care and education settings.
• demonstrate knowledge of best practices in guidance, curriculum
selection, and health and safety for early care and education
settings
.Demonstrate the ability to organize schedules, allocate resources, maintain a safe environment, and to engage staff and students with respect to the school’s mission and goals.

Course Content

This course introduces students to the principles and practices of establishing and/or administering a child development program. Emphasis will be placed on administrative techniques in areas such as finances, purchasing, personnel management, client policies, regulatory agencies, and public relations.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction to the course
2)	Leadership
3)	Leadership
4)	Human Resource Development
5)	Human Resource Development
6)	Personnel Cost and Allocation
7)	MIDTERM
8)	Center Operations
9)	Fiscal Management
10)	Fiscal Management
11)	Program Planning & Evaluation
12)	Marketing & Public Relations
13)	Technology
14)	Presentations

Sources

Course Notes / Textbooks:	1 Talan,N.T & Bloom, P.J. Program Administration Scale: Measuring Early Childhood Leadership and Management 2nd Edition
References:

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Project	1	% 25
Midterms	1	% 30
Final	1	% 35
Total		% 90
PERCENTAGE OF SEMESTER WORK		% 30
PERCENTAGE OF FINAL WORK		% 60
Total		% 90

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Laboratory	6	10	60
Study Hours Out of Class	14	2	28
Presentations / Seminar	1	1	1
Homework Assignments	10	1	10
Quizzes	2	2	4
Midterms	1	2	2
Final	1	2	2
Total Workload			149

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.
14)	To be able to recognize national and international, social and cultural dimensions of public relations.