PUBLIC RELATIONS AND PUBLICITY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
ELT4006	American Literature	Spring Fall	3	0	3	6

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Dr. Öğr. Üyesi MUSTAFA POLAT
Recommended Optional Program Components:	none
Course Objectives:	1. Students will be able to describe the development of the short story from its beginnings in 19th century American Lit through Realism, Modernism, and Post-modernist influences. 2. Students will be able to recognize and analyze how the form develops through each author’s use and purpose in writing. 3. Students will be able to show knowledge of applicable literary terms, movements, conventions, styles, etc., and overall command of the text. 4. Students will be able to write a literary analysis. 5. Students will be able to interpret, evaluate, compare and contrast the texts in classroom discussions.

Learning Outcomes

The students who have succeeded in this course;
1. to see how the form develops through each author’s use and purpose in writing.

2. to determine how the author approaches the form of the short story.

Course Content

This course is designed to look at the development of the short story from its beginnings in 19th century American Lit through Realism, Modernism, and Post-modernist influences in America and elsewhere.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	1 Introduction
2)	Hawthorne “Young Goodman Brown” p.639-48; Poe “Fall of the House of Usher” and “The Philosophy of Composition” p.1264-77, 1659-60
3)	Hawthorne “The Birthmark” p.648-660; Poe “The Purloined Letter” p.1278-90
4)	Melville “Bartleby, the Scrivener” p.1085-1111
5)	Clemens (i.e. Twain) “The Notorious Jumping Frog of Calaveras County” and “The Invalid’s Story” p.300-9
6)	Tolstoy “The Death of Ivan Ilych” p.1452-91 9 Chopin “The Story of an Hour” p.297-9; Gilman “The Yellow Wallpaper” p.597-608
7)	Crane “The Open Boat” p.379-396 Cather “Paul’s Case” p.235-49
8)	Conrad “Heart of Darkness” p.310-333 Conrad “Heart of Darkness” p.333-70
9)	Midterm
10)	Joyce “The Dead” p.755-84; Woolf “Kew Gardens” 1603-8 Faulkner “A Rose for Emily” and “Barn Burning” p.520-7, 535-47
11)	Hemingway “Hills Like White Elephants” p.661-665 (extra credit for finding and reading “A Clean Well-Lighted Place”)
12)	Baldwin “Sonny’s Blues” p.37-59 and Hurston “The Conscience of the Court” p.682-92 Carver “Cathedral” p.206-216
13)	Bradbury “The Veldt” p.155-65; Le Guinn “The Ones Who Walk Away from Omelas” p.862-6 O’Connor “Good Country People” p.1212-26
14)	Walker “Everyday Use” p.1512-8; Kincaid “Girl” p.828-9 Garcia Marquez “The Handsomest Drowned Man in the World” p.585-9
15)	Danticat “A Wall of Fire Rising” p.417-28

Sources

Course Notes / Textbooks:	Bausch, Richard and R.V. Cassill ed., The Norton Anthology of Short Fiction 7th edition
References:	Bausch, Richard and R.V. Cassill ed., The Norton Anthology of Short Fiction 7th edition

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	3	% 10
Homework Assignments	2	% 30
Presentation	1	% 20
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Special Course Internship (Work Placement)	4	12	48
Homework Assignments	4	12	48
Midterms	1	2	2
Final	1	2	2
Total Workload			142

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.
14)	To be able to recognize national and international, social and cultural dimensions of public relations.