PUBLIC RELATIONS AND PUBLICITY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
LOG4743	Information Systems for Logistics Management	Spring Fall	3	0	3	7

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Prof. Dr. YAVUZ GÜNALAY
Course Lecturer(s):	Dr. Öğr. Üyesi LEVENT AKSOY Prof. Dr. İPEK ALTINBAŞAK FARİNA
Recommended Optional Program Components:	online text material
Course Objectives:	This course provides an introduction to fundamental concepts of Management Information Systems in the modern business environment. New trends and innovations in the information and communication technologies are also discussed. Students are expected to create a new e-commerce business plan/idea during this course.

Learning Outcomes

The students who have succeeded in this course;
I. Be familiar of basic terminology for Information Systems and Technology (IS/IT).
II. Importance of Information systems in logistics systems.
III. Show the relation between ethics, privacy, security and information systems.
IV. Define data, knowledge, information and data management systems.
V. Able to create a working database using a DBMS.
VI. Define telecommunication technology.
VII. Define e-commerce, e-business and new businesses.
VIII. Relate logistics processes with e-business processes.

Course Content

What is an information system, components of information system, current information technologies, importance of IS/IT in logistics.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Be familiar of basic terminology for Information Systems and Technology (IS/IT).	Pre-reading and internet search
2)	Importance of Information systems in modern businesses	Internet search
3)	Define data, knowledge, information and data management systems.
4)	Database Management System (DBMS) implementation	Lab hour
5)	Networks, and telecommunication.
6)	Internet and Internet Protocol
7)	E-commerce and e-business.	Internet search
8)	Mobility and new business models.
9)	Review
10)	Information systems in logistics.
11)	Information systems, management and decision making.
12)	Show the relation between ethics, privacy, security and information systems.
13)	Project presentations
14)	Project presentations

Sources

Course Notes / Textbooks:	Haag, S. and Cummings, M., Information System Essentials, 3rd Ed. McGraw-Hill, 2009.
References:	Introduction to Information Systems, by R. K. Rainer and C. G. Cegielski, Wiley, 2011.

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Application	1	% 10
Quizzes	6	% 10
Homework Assignments	1	% 10
Presentation	1	% 10
Project	1	% 20
Midterms	1	% 20
Final	1	% 20
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Workload
Course Hours	14	42
Laboratory	1	1
Application	2	8
Study Hours Out of Class	14	91
Presentations / Seminar	1	1
Project	7	22
Midterms	1	2
Jury	1	2
Total Workload		169

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.
14)	To be able to recognize national and international, social and cultural dimensions of public relations.