ADVERTISING
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
LOG4436	Inventory and Warehouse Management	Fall	3	0	3	6

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Prof. Dr. YAVUZ GÜNALAY
Recommended Optional Program Components:	None
Course Objectives:	Students learn to analytically solve problems and make decision considering forecasting, inventory planning and service levels, profitability, product range, supply chain dynamics, facility location, distribution, and routing.

Learning Outcomes

The students who have succeeded in this course;
The course provides an integrated methodology for strategy based inventory and product management in supply chains.

Course Content

Course introduction, Measures in logistics, ABCD analysis, Activity based costing, Du Pont -model, Turnover, Modeling in logistics, Trend adjustment: Holt’s method, Trend and seasonal variation adjustment: Winter’s model, optimizing the parameters for the above methods, Stochastic demand, Safety stocks, Single products with time-variable demand, dynamic programming, Wagner-Whitin method, Silver-Meal heuristics, Time supply, Lot- forlot, Least unit cost, Part-period balancing, Heuristics, Yield Management – stochastic demand, Bullwhip effect, Deterministic demand, Probabilistic demand, Arborescent system, Supply chain contracts, Distribution requirements planning, Multioperiod production planning, Repair crew planning.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Course introduction, Measures in logistics, ABCD analysis
2)	Activity based costing
3)	Du-Pont Model, Turnover, Modeling in Logistics
4)	Trend adjustment: Holt’s method, Trend and seasonal variation adjustment: Winter’s model, optimizing the parameters for the above methods
5)	Stochastic demand, Safety stocks, Single products with time-variable demand, dynamic programming
6)	Wagner-Whitin method, Silver-Meal heuristics, Time supply, Lot- forlot, Least unit cost, Part-period balancing, Heuristics
7)	Yield Management – stochastic demand
8)	Midterms Week
9)	Bullwhip effect, Deterministic demand, Probabilistic demand, Arborescent system, Supply chain contracts, Distribution requirements planning
10)	Multioperiod production planning, Repair crew planning
11)	Case Capacent - preparation
12)	Case Capacent feedback session
13)	Course Wrapup; Case Sport Obermeyer feedback session
14)	Finals Week

Sources

Course Notes / Textbooks:	Silver, Edward A. (1998) Inventory management and production planning and scheduling. ISBN 0-471-11947-4.
References:	Ders Notları - Lecture material and course reading package.

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Homework Assignments	5	% 30
Midterms	1	% 30
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	14	3	42
Homework Assignments	5	12	60
Midterms	1	2	2
Final	1	2	2
Total Workload			148

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.	2
2)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.	2
3)	To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.	2
4)	To be able to analyze primary and secondary research data for a variety of products and services.	2
5)	To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.	2
6)	To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)	2
7)	To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.	3
8)	To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.	2
9)	To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.	2
10)	To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.	2
11)	To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)	2
12)	To be able to identify and meet the demands of learning requirements.	2
13)	To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.	2