PUBLIC RELATIONS AND PUBLICITY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
LOG4436	Inventory and Warehouse Management	Spring Fall	3	0	3	6

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Prof. Dr. YAVUZ GÜNALAY
Recommended Optional Program Components:	None
Course Objectives:	Students learn to analytically solve problems and make decision considering forecasting, inventory planning and service levels, profitability, product range, supply chain dynamics, facility location, distribution, and routing.

Learning Outcomes

The students who have succeeded in this course;
The course provides an integrated methodology for strategy based inventory and product management in supply chains.

Course Content

Course introduction, Measures in logistics, ABCD analysis, Activity based costing, Du Pont -model, Turnover, Modeling in logistics, Trend adjustment: Holt’s method, Trend and seasonal variation adjustment: Winter’s model, optimizing the parameters for the above methods, Stochastic demand, Safety stocks, Single products with time-variable demand, dynamic programming, Wagner-Whitin method, Silver-Meal heuristics, Time supply, Lot- forlot, Least unit cost, Part-period balancing, Heuristics, Yield Management – stochastic demand, Bullwhip effect, Deterministic demand, Probabilistic demand, Arborescent system, Supply chain contracts, Distribution requirements planning, Multioperiod production planning, Repair crew planning.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Course introduction, Measures in logistics, ABCD analysis
2)	Activity based costing
3)	Du-Pont Model, Turnover, Modeling in Logistics
4)	Trend adjustment: Holt’s method, Trend and seasonal variation adjustment: Winter’s model, optimizing the parameters for the above methods
5)	Stochastic demand, Safety stocks, Single products with time-variable demand, dynamic programming
6)	Wagner-Whitin method, Silver-Meal heuristics, Time supply, Lot- forlot, Least unit cost, Part-period balancing, Heuristics
7)	Yield Management – stochastic demand
8)	Midterms Week
9)	Bullwhip effect, Deterministic demand, Probabilistic demand, Arborescent system, Supply chain contracts, Distribution requirements planning
10)	Multioperiod production planning, Repair crew planning
11)	Case Capacent - preparation
12)	Case Capacent feedback session
13)	Course Wrapup; Case Sport Obermeyer feedback session
14)	Finals Week

Sources

Course Notes / Textbooks:	Silver, Edward A. (1998) Inventory management and production planning and scheduling. ISBN 0-471-11947-4.
References:	Ders Notları - Lecture material and course reading package.

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Homework Assignments	5	% 30
Midterms	1	% 30
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	14	3	42
Homework Assignments	5	12	60
Midterms	1	2	2
Final	1	2	2
Total Workload			148

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.
14)	To be able to recognize national and international, social and cultural dimensions of public relations.