PUBLIC RELATIONS AND PUBLICITY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
LOG3711	Logistics Operations Management	Fall	3	0	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Prof. Dr. YAVUZ GÜNALAY
Course Lecturer(s):	Dr. Öğr. Üyesi LEVENT AKSOY
Recommended Optional Program Components:	none
Course Objectives:	Students are exposed to different processes seen in logistics operations, and their importance both at the strategic and operational levels. Differences as well as similarities among manufacturing and service operations are discussed. Basic management tools used at the operational level of logistics institutions are presented. Moreover, students are asked to prepare a team project on one of the course topics of their choice.

Learning Outcomes

The students who have succeeded in this course;
I. Be familiar with the basic Operations Management terminology, and describe the similarities and differences of goods and service operations
II. Define Mission-Strategy relationship and describe operations/production strategies.
III. Define logistics operations.
IV. Identify different location and distribution models and compare them.
V. Identify logistics and supply chain networks
VI. Define supply chain and why bullwhip effect occurs.
VII. Define capacity and aware of different capacity management models.
VIII. Be familiar of benefits and risks of inventory and inventory management techniques.
IX. Define waste and lean production.
X. Describe quality and different quality management tools.

Course Content

Description of Operations Management and Operations Strategy. Discussion of basic topics in logistics operations, such as design of supply networks, location and layout, capacity management, inventory management, lean management, and quality.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	What is operations? Importance of Operation Management.
2)	Mission-Goal-Strategy. Operations strategy.	Pre-reading
3)	Performance of operations.	Pre-reading
4)	Design of services and goods.	pre-reading
5)	Process design.	Pre-reading
6)	Decision of location and layout	Pre-reading
7)	Supply chain management.	Pre-reading
8)	Capacity management.	Pre-reading
9)	Review
10)	Inventory management.	Pre-reading
11)	Planning, scheduling and ERP	pre-reading
12)	Lean management.	Pre-reading
13)	Quality management.	Pre-reading
14)	Operations improvement and review

Sources

Course Notes / Textbooks:	Russell and Taylor, Operations Management,: Creating Value along the Supply Chain, 7th Ed., Wiley, 2011. (ISBN:9780470646236)
References:	Stevenson W. L., Operations Management, 9th Ed., McGraw Hill, 2007. Heizer, J, and B. Render, Operations Management, 10h Ed., Pearson Education, 2011. (ISBN:0-13-607366-2)

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	10	% 10
Quizzes	7	% 10
Project	1	% 25
Midterms	1	% 25
Final	1	% 30
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 45
PERCENTAGE OF FINAL WORK		% 55
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Workload
Course Hours	14	42
Study Hours Out of Class	14	64
Presentations / Seminar	4	12
Midterms	1	2
Final	1	2
Total Workload		122

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.
14)	To be able to recognize national and international, social and cultural dimensions of public relations.