PUBLIC RELATIONS AND PUBLICITY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
BME1032	Introduction to Biology	Spring Fall	3	0	3	6

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Dr. Öğr. Üyesi CANAN BAĞCI
Recommended Optional Program Components:	None
Course Objectives:	- To introduce students to the basic concepts and principles of biology - To introduce basic life units - To describe the structure of the cell - To describe the structure and function of cellular organelles. - To describe the processes involved in cellular division

Learning Outcomes

The students who have succeeded in this course;
Students who successfully complete this course are able to;
1. Explain the steps in the scientific process and list the importance of biology in society and daily life.
2. Define the cell structure and function.
3. Describe the basic chemical structure of deoxyribonucleic acid (DNA), ribonucleic acid (RNA), carbohydrates, lipids, and proteins.
4. Explain the role of DNA and RNA in transmitting information from genotype (DNA) to phenotype (protein) and deciphering the genetic code.
5. Defines the evolution and ecosystem.

Course Content

1. Week: What is “cell”?
by Dr. Filiz Sağlam, Dep. of Clinical Microbiology
2. Week: Cellular Organels
by Dr. Gözde Erkanlı Şentürk, Dep. of Histology &Embryology
3. Week: Cell Division & Cell Death
by Dr. Gözde Erkanlı Şentürk, Dep. of Histology &Embryology
4. Week: Lab: How to use microscobe-observation of some bacteria (in Goztepe Campus, Multidisipline Lab.)
by Dr. Filiz Sağlam, Dep. of Clinical Microbiology
5. Week: Lab: Cell Types and Cell Division (in Goztepe Campus, Multidisipline Lab.)
by Dr. Gözde Erkanlı Şentürk, Dep. of Histology &Embryology
6. Week: Muscle, Contraction & Human Activity
by Dr. Gözde Erkanlı Şentürk, Dep. of Histology &Embryology
7. Week: Mid-Exam
8. Week: Nutrition and GIS System
by Dr. Gözde Erkanlı Şentürk, Dep. of Histology &Embryology
9. Week: Circulation &Respiratory System
by Dr. Gözde Erkanlı Şentürk, Dep. of Histology &Embryology
10. Week: Nervous System &Senses
by Dr. Gözde Erkanlı Şentürk, Dep. of Histology &Embryology
11. Week: Reproductive System
by Dr. Gözde Erkanlı Şentürk, Dep. of Histology &Embryology
12. Week: Introduction to Human Development
by Dr. Gözde Erkanlı Şentürk, Dep. of Histology &Embryology
13. Week: Stem Cells
by Dr. Gözde Erkanlı Şentürk, Dep. of Histology &Embryology
14. Week: Final Exam

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Human biology, Science and Society
2)	Cell Overview	Lecture notes
3)	Organelles of the Cell	Lecture notes
4)	Cell structure and functions
5)	DNA and chromosome
6)	DNA replication	Lecture notes
7)	Cell division and metamorphosis
8)	Cancer: Uncontrolled cell division and differentiation	Lecture notes
9)	Genetics and inheritance
10)	Human embryogenesis
11)	From cells to organs
12)	Introduction to stem cells
13)	Ecosystem and Population
14)	Evolution and the beginning of life	Lecture Notes

Sources

Course Notes / Textbooks:	1. Michael D. Johnson. “ Human Biology, Concepts and Current Issues”, ISBN: 1292166274, 8th Edition, Publisher: Pearson, 2017. 2-Alberts, B., Johnson, A., Lewis, J., Raff, M., Roberts, K., Walter, P. “Molecular Biology of The Cell”, 5th Edition, ISBN:9780815341055, Publisher: Garland Science, 2008.
References:

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 5
Midterms	1	% 35
Final	1	% 60
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Laboratory	3	9	27
Study Hours Out of Class	14	6	84
Quizzes	1	3	3
Midterms	1	3	3
Final	1	3	3
Total Workload			162

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.
14)	To be able to recognize national and international, social and cultural dimensions of public relations.