PUBLIC RELATIONS AND PUBLICITY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
CGL2007	Communication with Children	Fall	2	0	2	3

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	Turkish
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Dr. Öğr. Üyesi SEDA GÖKÇE TURAN
Course Lecturer(s):	Dr. Öğr. Üyesi SEDA GÖKÇE TURAN
Recommended Optional Program Components:	Prescholls
Course Objectives:	The aim of this course is to gain competence about effective communication with child and parents. This course includes the subjects as communication with child and parents, effective communication skills, communication technics with parents of children with special needs, communication at business life.

Learning Outcomes

The students who have succeeded in this course;
At the end of the course student;
1. Will be able to communicate with children;
2. Will be able to communicate with parents;
3. Will be able to communicate at business life;
4. Will be able to eliminate communication problems;
5. Will be able to develop strategies about coping with communication problems.

Course Content

This course includes; description and content of communication; aims and importance of communication; proper communication; empathy; communication with children; communication with parents; communication problems; strategies about communication problems and organizational communication.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Description of communication	Literature review related to the subject.
2)	Description of communication	Literature review related to the subject.
3)	Importance and goals of communication	Review of different sources related to the subject.
4)	Types of communiaction	Literature review related to the subject.
5)	Empathy and sympathy	Review of different sources related to the subject.
6)	Communication with children	Literature review related to the subject.
7)	Communication with children	Literature review related to the subject.
8)	Mid-Term exam
9)	Communnication with family	Literature review related to the subject.
10)	Communcation with family	Review of different sources related to the subject.
11)	Organizational communication	Literature review related to the subject.
12)	Organizational communication	Literature review related to the subject.
13)	Communication barriers	Literature review related to the subject.
14)	Communication barriers	Literature review related to the subject.

Sources

Course Notes / Textbooks:	Navaro, L. (1999). Gerçekten beni duyuyor musun, Sistem Yayıncılık.
References:	Üstün Dökmen, 2008, İletişim Çatışmaları ve Empati, Sistem Yayıncılık,

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Total		%
PERCENTAGE OF SEMESTER WORK		% 0
PERCENTAGE OF FINAL WORK		%
Total		%

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	2	28
Study Hours Out of Class	14	2	28
Midterms	1	1	1
Final	1	2	2
Total Workload			59

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.
14)	To be able to recognize national and international, social and cultural dimensions of public relations.