ADVERTISING | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
OGK1014 | Behavioral Sciences and Security Communication | Fall | 2 | 0 | 2 | 3 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | Turkish |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Dr. Öğr. Üyesi AHMET NACİ ÜNAL |
Course Lecturer(s): |
Instructor AYBİKE ELİF BOLCAN |
Recommended Optional Program Components: | Absent |
Course Objectives: | It is aimed to enable students to comprehend the psychological and sociological aspects of human behavior; effects of factors such as personality, culture etc. on behavior; communication and its importance. |
The students who have succeeded in this course; 1. Have knowledge about human behaviors in social and business environment. 2. Knows the theories which explain how human behaviours emerge. 3. Knows how people's learning, motivation and recognition processes work. 4. Knows about interpersonal differences and similarities. 5. Knows about culture, culturel differences, stres and their effects on behaviour. 6. Have the knowledge about the fundamental concepts related with communication. |
Behaviors, and its basis, motivation, attitudes, belief, values, and attribution processes, learning, personality, culture, groups, and group behaviors, leadership, stress management, and communication concept are the main topics of the course. |
Week | Subject | Related Preparation |
1) | Introduction to Behavioral Sciences | |
2) | Behaviors and Its Biological Basis | |
3) | Motivation | |
4) | Attitudes and Behaviors | |
5) | Perception | |
6) | Attribution | |
7) | Learning and Learning Theories | |
8) | Personality and Personality Theories | |
9) | Beliefs and Values | |
10) | Culture and Behavior | |
11) | Groups and Group Behavior | |
12) | Leadership | |
13) | Stress Management | |
14) | Communication |
Course Notes / Textbooks: | Hasan Tutar, Davranış Bilimleri:Kavramlar ve Kuramlar, Seçkin Yayıncılık, 2013 M.Şerif Şimşek, Tahir Akgemci, Adnan Çelik, Davranış Bilimleri, Gazi Kitabevi, 2010. |
References: | http://www.guvenlikdunyasi.com.tr/ |
Semester Requirements | Number of Activities | Level of Contribution |
Quizzes | 2 | % 10 |
Homework Assignments | 2 | % 6 |
Midterms | 1 | % 24 |
Final | 1 | % 60 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 40 | |
PERCENTAGE OF FINAL WORK | % 60 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 2 | 28 |
Study Hours Out of Class | 14 | 3 | 42 |
Homework Assignments | 2 | 2 | 4 |
Quizzes | 2 | 1 | 2 |
Midterms | 1 | 1 | 1 |
Final | 1 | 2 | 2 |
Total Workload | 79 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy. | 2 |
2) | To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising. | 2 |
3) | To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency. | 2 |
4) | To be able to analyze primary and secondary research data for a variety of products and services. | 2 |
5) | To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace. | 2 |
6) | To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1) | 2 |
7) | To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field. | 3 |
8) | To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures. | 2 |
9) | To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies. | 2 |
10) | To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace. | 2 |
11) | To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level) | 2 |
12) | To be able to identify and meet the demands of learning requirements. | 2 |
13) | To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession. | 2 |