PUBLIC RELATIONS AND PUBLICITY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
TDS2014	Diction and Effective Speaking	Fall	2	0	2	3

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	Turkish
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Instructor FIRAT KARA
Recommended Optional Program Components:	Archive
Course Objectives:	With this course, students will gain competencies in effective speech

Learning Outcomes

The students who have succeeded in this course;
1.To use the correct breathing techniques
2.To use the organs of speech
3.Environment, and the people making speeches in accordance with
4.Body language, facial expressions and gestures to ensure personal development
5.Solutions to problems that may occur during a conversation
6.Prevent articulation disorders
7.Gain confidence when delivering presentations
8.Correct use of Turkish
9.Ability of the diversity of expression
10.The development of oral communication

Course Content

The art of diction, sound and importance of breathing, tone and sound bending

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Course Introduction	None
2)	Communication concept and process	None
3)	Types of communication	None
4)	Basic concepts of speech and the elements that make up speech	None
5)	Diction definition and properties	None
6)	Speech errors and speech disorders	None
7)	MIDTERM	None
8)	Characteristics of speaker and listener, types of speech and basic principles of speech	None
9)	Student presentations	None
10)	Student presentations	None
11)	Student presentations	None
12)	Student presentations	None
13)	Student presentations	None
14)	Student presentations	None

Sources

Course Notes / Textbooks:	Ahmet Akçay, Sami Baskın, Etkinliklerle Hafta Hafta Konuşma Eğitimi, Ankara, Anı Yayıncılık, 2017. Sağlık Çalışanları İçin Genel İletişim, ed. Nilay Gemlik, R.Özgür Çatar, Ankara, Nobel Kitabevi, 2019.
References:	Yok

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Presentation	1	% 30
Midterms	1	% 20
Final	1	% 50
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	2	28
Study Hours Out of Class	14	2	28
Presentations / Seminar	1	1	1
Homework Assignments	1	5	5
Quizzes	1	1	1
Midterms	1	1	1
Final	1	2	2
Total Workload			66

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.
14)	To be able to recognize national and international, social and cultural dimensions of public relations.