PUBLIC RELATIONS AND PUBLICITY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
TDS2003	Public Health	Spring Fall	3	0	3	4

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	Turkish
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Instructor FIRAT KARA
Course Lecturer(s):	Instructor ERDAL ÇALIŞ Instructor SELMA BAZ Instructor FIRAT KARA
Recommended Optional Program Components:	Archive
Course Objectives:	The aim of the course is to teach basic information about public health approach and issues.

Learning Outcomes

The students who have succeeded in this course;
1. Explain the concept of public health and its importance.
2. Define the principles of health management and explain their importance in terms of public health.
3. Discuss the importance of determining priorities in health.
4. Learn to use and evaluate public health view in his / her field of study.
5. Recognize the society, be aware of the changing care needs of the people, identify priority health problems and take measures to reduce health risks.
6. Enable individuals to participate in their own health care by using education and counseling methods, and develops skills for basic behavior that will create a healthy lifestyle and healthy environment.
7. Use all knowledge and experience regarding the health of children, women, adults and the elderly.
8. Can play a leading role in the organization, implementation and evaluation of maternal and child health care services.
9. Understand application systems for school health, occupational health and safety and community mental health services.

Course Content

Definition of health, disease concepts, Advances in science and health services, Control of communicable diseases, Maternal health and family planning, Child health, Adolescent and school health, old age problems, Community nutrition, Importance of environmental health in terms of public health, Occupational health, Health management

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction to Public Health	None
2)	History of Medicine and Primary Health Care	None
3)	Health Policies in Turkey	None
4)	Environmental Health I	None
5)	Environmental Health II	None
6)	Vectors - Occupational Health and Occupational Diseases	None
7)	Home Care, Palliative Care	None
8)	School Health	None
9)	Nutrition I	None
10)	Nutrition II	None
11)	Family planning	None
12)	İnfectious diseases	None
13)	Immunization	None
14)	Harmful Habits and Substance Abuse	None

Sources

Course Notes / Textbooks:	Dersin öğretim elemanı tarafından haftalık olarak verilecektir.
References:	1.Çağatay, G. ve Akın, L., (2015) Halk Sağlığı Temel Bilgiler Üç Cilt, Hacettepe Üniversites Yayınları 3 cilt 2. Sağlık Hizmetlerinde Okul Sağlığı Kitabı, ed. Hilal Özcebe vd., Ankara, Sağlık Bakanlığı Yayın No: 719, 2008.

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Homework Assignments	1	% 20
Midterms	1	% 30
Final	1	% 50
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	2	28
Study Hours Out of Class	14	4	56
Homework Assignments	1	12	12
Midterms	1	1	1
Final	1	2	2
Total Workload			99

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.
14)	To be able to recognize national and international, social and cultural dimensions of public relations.