ADVERTISING | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
GEP0428 | Arabic ıv | Fall Spring |
3 | 0 | 3 | 5 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | GE-Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Dr. BURCU ALARSLAN ULUDAŞ |
Recommended Optional Program Components: | None |
Course Objectives: | Understand spoken modern standard Arabic in basic situations of immediate relevance. - Read familiar material, and understand the gist of a more complicated text. -Be able to write dictated material accurately. -Have more in-depth background about daily life issues and endow them with proficiency and mastery of the language skills critical to realistic pursuits of life. -Reinforces and develops knowledge of Arabic fundamentals and the basic skills of speaking, listening, reading and writing. |
The students who have succeeded in this course; The students who succeeded in this course; How to speak fluently. Could speak and understand everyday language. How to speak about interesting events using the superlative construction, as well as the future tense. How to speak about success and failure in terms of career and life in general, using the past tense negation, and the verbs. We will also expand our dictionary skills by learning verb forms How to speak about relationships and items of clothing. We will also learn how to express the conditional and how to use definite relative pronouns. " اوزان الفعل" " والاعراب" how to write letters and We will be integrating some technology and introduced to some new application that you will be required to submit your work. |
The aim of this course is to make students, users in the scope of Common European Framework of Reference, achieve intermediate level. |
Week | Subject | Related Preparation |
1) | Orientation/ Introducing Arabic III program to students/ Having a general idea about Some Arab countries and Arab culture with the slide prepared (PowerPoint 1). General Revision of some of the topics of the pervious level. | Al-Kitaab fii Taᶜallum al-ᶜArabiyya /Worksheets |
2) | Reading: İbin Battuta Listening part Vocabulary Grammar: tenses Exercises | Al-Kitaab fii Taᶜallum al-ᶜArabiyya /Worksheets |
3) | Reading: İbin Battuta Listening part Vocabulary Grammar: tenses Exercises | Al-Kitaab fii Taᶜallum al-ᶜArabiyya /Worksheets |
4) | Reading: Culture and Damascus Listening part Vocabulary Grammar: pronouns Exercises/ Writing | Modern Arapça 1 Doğu Dilleri Enstitüsü / İstanbul-Türkiye |
5) | Reading: Culture and Damascus Listening part Vocabulary Grammar: pronouns Exercises/ Writing | Al-Kitaab fii Taᶜallum al-ᶜArabiyya / Listening (Quiz 1) |
6) | Reading: Festivals and Celebrations | Al-Kitaab fii Taᶜallum al-ᶜArabiyya |
7) | Reading: Festivals and Celebrations Listening part | Al-Kitaab fii Taᶜallum al-ᶜArabiyya |
8) | General review. MIDTERM | |
9) | Reading: The Ottoman Empire and the Arab countries Listening part Vocabulary Grammar: Translation Exercises. | Al-Kitaab fii Taᶜallum al-ᶜArabiyya |
10) | Reading: The Ottoman Empire and the Arab countries Listening part Vocabulary Grammar: Translation Exercises | Arabic Course, Fono Open Education Inst. Publications, Book 1, Istanbul, 1998 / Worksheets |
11) | Reading: The fist Arab Press Listening part Vocabulary Grammar: Models Exercises/Writing | Al-Kitaab fii Taᶜallum al-ᶜArabiyya Quiz II |
12) | Oral and listening activities. | |
13) | Reading: The fist Arab Press Listening part Vocabulary Grammar: Models Exercises/Writing | Teaching Arabic for non Arabic Speaker / Grammar and dialogues/ Modern Arabic 1 Eastern Languages Int. / Istanbul-Turkey |
14) | Oral Exam | Al-Kitaab fii Taᶜallum al-ᶜArabiyya |
Course Notes / Textbooks: | Title: Al-Kitaab fii Taᶜallum al-ᶜArabiyya: A Textbook for Arabic (Part 2) Author: Brustad, Kristen, Mahmoud Al-Batal & Abbas Al-Tonsi ISBN (13-digit) / product code: 978-1-58901-747-4 Publisher: Georgetown University Press Edition: Third Copyright year: 2011 Status for each title and/or package component: Comes with DVDs Required Hans Weher Dictionary of Modern written Arabic |
References: | - Modern Arabic 1 Eastern Languages Int. / Istanbul-Turkey - Teaching Arabic for non Arabic Speaker / Grammar and Modern Arabic 1 Eastern Languages Int. / Istanbul-Turkey dialogues/ Modern Arabic 1 Eastern Languages Int. / Istanbul-Turkey |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 1 | % 10 |
Quizzes | 2 | % 25 |
Presentation | 1 | % 5 |
Midterms | 1 | % 25 |
Final | 1 | % 35 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 65 | |
PERCENTAGE OF FINAL WORK | % 35 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 3 | 42 |
Study Hours Out of Class | 14 | 2 | 28 |
Presentations / Seminar | 1 | 1 | 1 |
Homework Assignments | 10 | 1 | 10 |
Quizzes | 2 | 3 | 6 |
Midterms | 1 | 3 | 3 |
Final | 1 | 3 | 3 |
Total Workload | 93 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy. | 1 |
2) | To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising. | 2 |
3) | To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency. | 2 |
4) | To be able to analyze primary and secondary research data for a variety of products and services. | 3 |
5) | To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace. | 2 |
6) | To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1) | 3 |
7) | To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field. | 2 |
8) | To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures. | 3 |
9) | To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies. | 3 |
10) | To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace. | 2 |
11) | To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level) | 1 |
12) | To be able to identify and meet the demands of learning requirements. | 2 |
13) | To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession. | 3 |