PUBLIC RELATIONS AND PUBLICITY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
ACL3098	Literary Criticism	Fall	3	0	3	6

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Dr. Öğr. Üyesi ELİF BAŞ
Course Lecturer(s):	Prof. Dr. GÖNÜL BAKAY
Recommended Optional Program Components:	None
Course Objectives:	The objective of this course is o study some of the significant developments and movements of twentieth century literary theory within their historical, cultural and philosophical contexts.

Learning Outcomes

The students who have succeeded in this course;
The students who succeed in this course will be able to:

1)use advanced, field specific theoretical and practical knowledge on literary theory
2) o define functions and meanings of social, geographical, historical and stylistic variations of the different literary theories
3)formulate interpretations of texts by the theories of various literary critics.
4)criticize and display creativity of thought in selected literary texts.
5)transfer theoretical knowledge and skills of literary citicism into the act of literary interpretation

Course Content

Literature, Theory and Criticism

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction
2)	Sigmund Freud, The Interpretation of Dreams	Reading
3)	Victor Shklovsky, ‘Art as Technique’	Reading
4)	Ferdinand de Saussure, Course in General Linguistics	Reading
5)	Roland Barthes, ‘From Work to Text’	Reading
6)	Paul Ricoeur, ‘Phenomenology and Theory of Literature’	Reading
7)	V. N. Vološinov, ‘Marxism and the Philosophy of Language’	Reading
8)	Review
9)	M.M. Bakhtin, ‘Discourse in the Novel’	Reading
10)	M.M. Bakhtin, ‘Discourse in the Novel’	Reading
11)	Louis Althusser, ‘Ideology and the State’	Reading
12)	Michel Foucault, ‘The Order of Discourse’	Reading
13)	Elaine Showalter, ‘Towards a Feminist Poetics’	Reading
14)	Bell Hooks, ‘Postmodern Blackness’	Reading
15)	Final
16)	Final

Sources

Course Notes / Textbooks:	Modern Literary Theory: A Reader, 3rd edn. Philip Rice and Patricia Waugh, eds. London and New York: Arnold, 1996.
References:

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	16	% 10
Quizzes	2	% 10
Midterms	1	% 30
Final	1	% 50
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	14	7	98
Quizzes	2	2	4
Midterms	1	2	2
Final	1	2	2
Total Workload			148

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.
14)	To be able to recognize national and international, social and cultural dimensions of public relations.