PUBLIC RELATIONS AND PUBLICITY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
COP4452	Wissen - Mobile Applications Development for Windows Phone	Spring Fall	3	0	3	6

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Dr. Öğr. Üyesi TEVFİK AYTEKİN
Course Lecturer(s):	Prof. Dr. TAŞKIN KOÇAK Dr. Öğr. Üyesi ÖVGÜ ÖZTÜRK ERGÜN Dr. Öğr. Üyesi SELÇUK BAKTIR Dr. Öğr. Üyesi TARKAN AYDIN
Recommended Optional Program Components:	None
Course Objectives:	This course introduces Windows operating system for mobile phones. Students are exposed to developing tools for Windows Phone. The topics covered includes various services and programming aids such as cloud, web, XNA-based game programming that come with the Windows Phone mobile operating system.

Learning Outcomes

The students who have succeeded in this course;
This course encourages students to learn by building increasingly more sophisticated and meaningful mobile applications for Windows Phone.

Course Content

1. Week:Introducing the .NET Platform, WPF, Silverlight, Windows Phone and development tools
2. Week:Creating User Interfaces
3. Week:Usage of Panels
4. Week:Usage of UIElements
5. Week:Routed Events
6. Week:Creating Graphics
7. Week:DataBinding -I
8. Week:DataBinding - II
9. Week:Creating Animations
10.Week:Web Services
11.Week:Isolated Storage
12.Week:What is SQL Azure ?
13. Week:XNA & Game Programming
14. Week:Publishing & deploying applications

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introducing the Windows Phone and development tools Using & Creating Phone Emulators
2)	Creating User Interfaces XAML & Programatically
3)	Usage of Panels Understanding Layout Semantic
4)	Usage of WP8 UIElements Components (TextBlock, Button, etc)
5)	Routed Events Event routing
6)	Creating Graphics on Windows Phone 8 Brushes and other drawing objects
7)	DataBinding -I Declerative & programatic binding
8)	DataBinding - II observable collection classes
9)	Creating Animations on Windows Phone 8 Creating animations via Expression Blend tool.
10)	Web Services Windows Phone applications as service clients
11)	Isolated Storage What is Isolated Storage consept ?
12)	What is SQL Azure ? Using databases on the cloud.
13)	XNA & Game Programming Introduction to XNA
14)	Publishing & deploying phone applications to Windows market. Deployment details.

Sources

Course Notes / Textbooks:	WPF, Aykut TAŞDELEN,2010
References:	Yok - None

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Homework Assignments	2	% 10
Midterms	1	% 30
Final	1	% 60
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Workload
Course Hours	14	42
Laboratory	12	24
Homework Assignments	6	9
Midterms	14	21
Final	14	21
Total Workload		117

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.
14)	To be able to recognize national and international, social and cultural dimensions of public relations.