PUBLIC RELATIONS AND PUBLICITY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
COP4448	Developing ERP Systems with Nebim V3 ERP	Fall	2	2	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Prof. Dr. ADEM KARAHOCA
Course Lecturer(s):	Dr. Öğr. Üyesi YÜCEL BATU SALMAN
Recommended Optional Program Components:	None
Course Objectives:	This course introduces students to the basic theories and terminology of Enterprise Resource Planning (ERP) applications as well as retail industry-specific concepts. Special emphasis is placed on developing custom applications by leveraging Nebim V3 ERP SDK (Software Development Kit) APIs for inventory management, store management, retail customer relationship management, discount campaign management, logistics, finance, accounting, human resources, payroll. The course aims at preparing students for a career in software development and ERP implementation, as well as providing a foundation for more advanced training in Nebim V3. Successful participants will get the opportunity to obtain Nebim V3 User Training Certificate.

Learning Outcomes

The students who have succeeded in this course;
Upon successful completion of this course, students will:
1. Understand the need for ERP in retail organizations
2. Understand the fundamentals of retail concepts
3. Effectively use and implement Nebim V3 ERP
4. Leverage Nebim V3 ERP SDK (Software Development Kit) APIs to develop custom applications for the following subject areas:
- Product Management
- Purchasing
- Sales and Marketing
- Logistics
- Finance and Accounting
- Human Resources and Payroll
- Retail store sales and store management

Course Content

Overview of Retail Industry
Anatomy of an industry specific ERP suite
Nebim V3 Product Management
Nebim V3 Sales & Marketing
Nebim V3 Purchase & Procurement, Warehouse Management
Nebim V3 Store
Nebim V3 Financials and Accounting
Nebim V3 (Human Resources Payroll)
Integrating Business Intelligence (BI) and Budgeting, Planning and Forecasting (BP&F) Systems with ERP - Architecture Overview
Advanced querying concepts
Designing queries/reports for querying ERP systems
Developing reports
Developing Dashboards and Analytical BI Applications for Retail

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Overview of Retail Industry
2)	Anatomy of an industry specific ERP suite
3)	Nebim V3 Product Management
4)	Nebim V3 Sales & Marketing
5)	Nebim V3 Purchase & Procurement, Warehouse Management
6)	Nebim V3 Store
7)	Nebim V3 Financials and Accounting
8)	Nebim V3 (Human Resources Payroll)
9)	Integrating Business Intelligence (BI) and Budgeting, Planning and Forecasting (BP&F) Systems with ERP - Architecture Overview
10)	Advanced querying concepts
11)	Designing queries/reports for querying ERP systems
12)	Developing reports
13)	Developing Dashboards and Analytical BI Applications for Retail
14)	Final Exam

Sources

Course Notes / Textbooks:	Materials including retail concepts, Nebim V3 ERP related articles and lecture notes will be submitted internally.
References:	Yok

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Laboratory	10	% 10
Project	1	% 20
Midterms	1	% 30
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	2	28
Laboratory	14	2	28
Study Hours Out of Class	14	3	42
Project	7	2	14
Midterms	1	2	2
Final	1	2	2
Total Workload			116

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.
14)	To be able to recognize national and international, social and cultural dimensions of public relations.