BUSINESS ADMINISTRATION | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
COP4314 | Grandcarre Organizational Communication and Activation | Spring Fall |
3 | 0 | 3 | 5 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Assoc. Prof. BURCU EKER AKGÖZ |
Course Lecturer(s): |
Assoc. Prof. BURCU EKER AKGÖZ Dr. Öğr. Üyesi SELCAN YEŞİLYURT |
Recommended Optional Program Components: | None |
Course Objectives: | This course provides students with hands-on experience in the operation, coordination, and management of special events. Students will develop management skills and experience in planning and execution of a world class event |
The students who have succeeded in this course; 1) The student will learn how to formulate event strategies. 2) The student will learn how to handle small or large events. 3) The student will learn how to handle emergency situations and their solutions. 4) Student will know how to budgeting in organizing event and know the sources of funds. 5) Student will know how to work on a team for productivity. (different types of events) 6) Students will be able to analyze and manage the risks of an event |
By explaining the preparation of events through sector examples, it will be ensured that each student prepares an activity for the expectations and needs of the business world. |
Week | Subject | Related Preparation |
1) | Introduction to event management and activation | |
2) | Event planning, team management, team leader / Examples | |
3) | the importance of cultural differences on event management / Cases | |
4) | safety and security on event management / Cases | |
5) | Strategic event managament / Sectoral cases | |
6) | Special events, research & planning types and category, (sports, conferences etc.)/Sectoral cases | |
7) | Event laws, licenses, ethical dimension, contracts / Cases | |
8) | Using technology in event management / Cases | |
9) | Sponsorship Management & Revenue generation / Sectoral Cases | |
10) | Budgeting for an event / Cases | |
11) | presentation of successful cases on event management / Sectoral Cases | |
12) | Field trip to Grandcarre Communication Agency | |
13) | Risk management/ Sectoral Cases | |
14) | Presentation of successful cases on event management / Sectoral Cases |
Course Notes / Textbooks: | |
References: |
Semester Requirements | Number of Activities | Level of Contribution |
Project | 1 | % 50 |
Final | 1 | % 50 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 0 | |
PERCENTAGE OF FINAL WORK | % 100 | |
Total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 14 | 42 |
Study Hours Out of Class | 14 | 69 |
Project | 1 | 10 |
Final | 1 | 4 |
Total Workload | 125 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | Being able to identify problems and ask right questions | |
2) | Having problem solving skills and developing necessary analytical attitude | |
3) | Comprehending theoretical arguments along with counter arguments in detail | |
4) | Gaining awareness of lifelong learning and being qualified for pursuing graduate education | |
5) | Applying theoretical concepts in project planning | |
6) | Communicating efficiently by accepting differences and carrying out compatible teamwork | |
7) | Increasing efficiency rate in business environment | |
8) | Developing innovative and creative solutions in face of uncertainty | |
9) | Researching to gather information for understanding current threats and opportunities in business | |
10) | Being aware of the effects of globalization on society and business while deciding | |
11) | Possessing digital competence and utilizing necessary technology | |
12) | Communicating in at least one foreign language in academic and daily life | |
13) | Possessing managing skills and competence | |
14) | Deciding with the awareness of the legal and ethical consequences of business operations | |
15) | Expressing opinions that are built through critical thinking process in business and academic environment |