BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
| BUSINESS ADMINISTRATION | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
Course Introduction and Application Information
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| NMD3114 | Media Economics | Spring Fall |
3 | 0 | 3 | 5 |
| This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Basic information
| Language of instruction: | English |
| Type of course: | Non-Departmental Elective |
| Course Level: | Bachelor’s Degree (First Cycle) |
| Mode of Delivery: | |
| Course Coordinator : | Dr. Öğr. Üyesi SİNAN AŞÇI |
| Recommended Optional Program Components: | None |
| Course Objectives: | This course aims to introduce key concepts in the discipline of economics and its connection to the media. This course explores the determining factors in the production, distribution and consumption processes in the media field, and understand the relations of production in media sector in relation to the economic relations at work. |
Learning Outcomes
|
The students who have succeeded in this course; The students will be able to understand and critically think about the key concepts of media economics, and will evaluate the determining factors regarding the production and distribution in media. |
Course Content
| This course aims to introduce key concepts in the discipline of economics and its connection to the media. This course explores the determining factors in the production, distribution and consumption processes in the media field, and understand the relations of production in media sector in relation to the economic relations at work. |
Weekly Detailed Course Contents
| Week | Subject | Related Preparation |
| 1) | Critical media theories | |
| 1) | Introduction and Overview of the Course | |
| 2) | Elaboration of the Main Subject | |
| 3) | Elaboration of the Main Subject (continued) | |
| 4) | Further Discussion on the Main Subject | |
| 5) | Critical Perspectives on the Main Subject | |
| 6) | Critical media theories | |
| 7) | Elaboration of the Subtopic # 1 | |
| 8) | Elaboration of the Subtopic # 1 (continued) | |
| 9) | Further Discussion on the Subtopic # 1 | |
| 10) | Critical Perspectives on the Subtopic # 1 | |
| 11) | Critical Perspectives on the Subtopic # 2 | |
| 12) | Elaboration of the Subtopic # 2 | |
| 13) | Further Discussion on the Subtopic # 1 | |
| 14) | Further Discussion on the Subtopic # 2 |
Sources
| Course Notes / Textbooks: | To be made available by instructor... |
| References: | - |
Evaluation System
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | 1 | % 15 |
| Midterms | 2 | % 50 |
| Final | 1 | % 35 |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 65 | |
| PERCENTAGE OF FINAL WORK | % 35 | |
| Total | % 100 | |
ECTS / Workload Table
| Activities | Number of Activities | Duration (Hours) | Workload |
| Course Hours | 14 | 3 | 42 |
| Study Hours Out of Class | 14 | 4 | 56 |
| Project | 1 | 20 | 20 |
| Midterms | 1 | 3 | 3 |
| Final | 1 | 3 | 3 |
| Total Workload | 124 | ||
Contribution of Learning Outcomes to Programme Outcomes
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | Being able to identify problems and ask right questions | |
| 2) | Having problem solving skills and developing necessary analytical attitude | |
| 3) | Comprehending theoretical arguments along with counter arguments in detail | |
| 4) | Gaining awareness of lifelong learning and being qualified for pursuing graduate education | |
| 5) | Applying theoretical concepts in project planning | |
| 6) | Communicating efficiently by accepting differences and carrying out compatible teamwork | |
| 7) | Increasing efficiency rate in business environment | |
| 8) | Developing innovative and creative solutions in face of uncertainty | |
| 9) | Researching to gather information for understanding current threats and opportunities in business | |
| 10) | Being aware of the effects of globalization on society and business while deciding | |
| 11) | Possessing digital competence and utilizing necessary technology | |
| 12) | Communicating in at least one foreign language in academic and daily life | |
| 13) | Possessing managing skills and competence | |
| 14) | Deciding with the awareness of the legal and ethical consequences of business operations | |
| 15) | Expressing opinions that are built through critical thinking process in business and academic environment |