FTV4966 Cinema and Dramaturgy IIBahçeşehir UniversityDegree Programs PUBLIC RELATIONS AND PUBLICITYGeneral Information For StudentsDiploma SupplementErasmus Policy StatementNational QualificationsBologna Commission
PUBLIC RELATIONS AND PUBLICITY
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
FTV4966 Cinema and Dramaturgy II Spring
Fall
3 0 3 5
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction: English
Type of course: Non-Departmental Elective
Course Level: Bachelor’s Degree (First Cycle)
Mode of Delivery: Face to face
Course Coordinator : Prof. Dr. NİLAY ULUSOY
Recommended Optional Program Components: None
Course Objectives: The main goal of this course is to explore the concept of identification and discuss the aesthetic values produced from different cinematic perspectives.

Learning Outcomes

The students who have succeeded in this course;
1. Will be able to develop dramaturgical perspective
2. Will be able to discuss the concept of identification and spectator
3. İdentify theories about gaze and film aesthetics
4. Will be able to discuss the relationship between the concept of identification and the political

Course Content

Relationship between gaze and identification will be elaborated through the works of Aristotle, Brecht, Lacan and Mulvey.

Weekly Detailed Course Contents

Week Subject Related Preparation
1) Identification theories
2) Exploring identification with selected films Watching the following films: - Play it again, Sam - Being John Malkovich - Hayallerim Aşkım ve Sen
3) Identification and Aristotle's theoratical writings, discussing on catharsis concept
4) the politics of representation and identification in the genre melodrama
5) The process of identification in melodramas. Analysis of Dougles Sirk's film 'Imıtation of Life'
6) Exploring of Metz's thought in terms of Lacan's concept of the mirror stage Readings on Lacan and Metz
7) Elaborating the concept of identification and analysing a film though the concept.
8) Yabancılaşma ve Brehtyen Estetik
9) The impact of Brecht on Godard Film Screening; Le Mepris by Godard
10) Impacts of Brechtian structure on cinema Watching Lars von Trier's Dogville
11) The masculine gaze and identification in cinema, Laura Mulvey readings Watching Hitchcock's Rear Window
12) Identification and queer cinema Watching Almadovar's Todo Sobre mi Madre
13) Hybrid identities, identification and accented cinema
14) General overview and analysis over films

Sources

Course Notes / Textbooks:
References: 1. An Accented Cinema, Naficy, 2001
2. Bertolt Brecht, Lellis, 1982Brecht'i Anlamak, Benjamin, 2004
3. Melodram ve Anlam, Klinger, 1994
4. Film theories, A. Dudley, 2000
5. Poetica, Aristoteles, 2011
6. Visual Pleasure and Narrative Cinema, Mulvey
7. Narration in Fiction Film, Bordwell, 1985

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Attendance 14 % 10
Homework Assignments 2 % 10
Midterms 1 % 30
Final 1 % 50
Total % 100
PERCENTAGE OF SEMESTER WORK % 50
PERCENTAGE OF FINAL WORK % 50
Total % 100

ECTS / Workload Table

Activities Number of Activities Duration (Hours) Workload
Course Hours 14 3 42
Study Hours Out of Class 8 5 40
Homework Assignments 1 10 10
Midterms 1 15 15
Final 1 20 20
Total Workload 127

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2) To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3) To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4) To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5) To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6) To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7) To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8) To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9) To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10) To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11) To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12) To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13) To be able to explain and describe business marketing activities, economics, business law and global business practices.
14) To be able to recognize national and international, social and cultural dimensions of public relations.