PUBLIC RELATIONS AND PUBLICITY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
ISL5965	Social Psychology	Spring Fall	3	0	3	8

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	Turkish
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:
Course Coordinator :	Instructor HAKAN ASLAN
Course Lecturer(s):	Instructor TUĞRUL ÖZKARACALAR Assoc. Prof. MİNE ÖZAŞÇILAR Dr. Öğr. Üyesi DORUK UYSAL İRAK
Recommended Optional Program Components:	none
Course Objectives:	The aim of this research is to give general information about the basic concepts and applications of social psychology to the students. The basic theories and researches of this derste social psychology will be discussed. Knowledge of social psychology is necessary for you to better understand and interpret both yourself and your social world

Learning Outcomes

The students who have succeeded in this course;
1. To recognize the theoretical (eg cognitive, social psychology) and applied fields (eg health psychology) of psychology.
2. Describe sensation and perception, and separate these two concepts from each other in everyday use.
3. To learn about basic theories and approaches of psychology (eg behavioral, cognitive).
4. To learn about learning theories and basic principles of conditioning.
5. To learn basic concepts in social psychology.
6. Learn about different approaches to memory and memory.
7. To define motivation and to learn basic approaches about motivation and emotion.
8. Learn different approaches to intelligence.
9. To learn about personality and some personality theories.
10. Discussing stress and coping and learning about their health implications.

Course Content

To provide students with a general knowledge of basic concepts and applications of social psychology. The basic theories and researches of this derste social psychology are discussed. Knowledge of social psychology is necessary to understand and interpret both yourself and the social world in your circle

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction to the course-sharing of topics and course content
2)	Social Psychological Theories and Methods
3)	Perceptions about people: How do impressions form?
4)	Social Cognition: Understanding the Social World
5)	Changing Attitudes and Attitudes
6)	six sigma, benchmarking, basic skill
7)	Prejudice
8)	Social Impact
9)	Personal Approaches
10)	Behavior in groups
11)	Gender
12)	Help Behavior
13)	Aggression
14)	General evaluation
15)	Final Exam

Sources

Course Notes / Textbooks:	sosyal psikoloji Yazar: Aronson, Wilson Yayınevi : Kaknüs Yayınları
References:	"Sosyal Psikoloji David O. Sears Letitia Anne Peplau Shelley E. Taylor İmge Kitabevi Yayınları"

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Midterms	1	% 50
Final	1	% 50
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Workload
Course Hours	14	42
Application	12	36
Study Hours Out of Class	13	117
Midterms	1	3
Final	1	3
Total Workload		201

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.
14)	To be able to recognize national and international, social and cultural dimensions of public relations.