PUBLIC RELATIONS AND PUBLICITY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
EAP5105	World Educational Systems	Spring	3	0	3	8

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	Turkish
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Assoc. Prof. SEDA SARAÇ
Course Lecturer(s):	Assoc. Prof. SEDA SARAÇ Dr. BETÜL TARHAN ALKAN Dr. Öğr. Üyesi SABİHA DULAY
Recommended Optional Program Components:	None
Course Objectives:	The purpose of the course is to give an overview of educational systems of Turkish and EU countries through a comparative method.

Learning Outcomes

The students who have succeeded in this course;
1. Evaluating Turkish Educational System from different perspectives
2. Explaining different dimensions of European Education
3. Comparing Turkish and European Educational Systems
4. Developing recommendations for Turkish Educational System

Course Content

Week 1. Course description and introduction to Turkish educational system
Week 2. Turkish educational system: Purpose, structure and problems
Week 3. Turkish educational system: Problems and Statistics
Week 4. Analyzing Statistics
Week 5. Quiz
Week 6. Comparing educational systems: Luxemburg and Finland
Week 7. Comparing educational systems: Germany and France
Week 8. Comparing educational systems: England and Italy
Week 9. Quiz
Week 10. Comparing educational systems: USA and Canada
Week 11. Comparing educational systems: Japan and South Korea
Week 12. Mid Term
Week 13. Teacher Training in Turkey and EU Countries
Week 14. Educational Finance in Turkey and EU Countries

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Course description and introduction to Turkish educational system
2)	Turkish educational system: Purpose, structure and problems
3)	Turkish educational system: Problems and Statistics
4)	Analyzing Statistics (Countries and OECD)
5)	Quiz 1
6)	Comparing educational systems: Luxemburg and Finland
7)	Comparing educational systems: Germany and France
8)	Comparing educational systems: England and Italy
9)	Quiz 2
10)	Comparing educational systems: USA and Canada
11)	Comparing educational systems: Japan and South Korea
12)	Mid Term
13)	Teacher Training in Turkey and EU Countries
14)	Educational Finance in Turkey and EU Countries

Sources

Course Notes / Textbooks:

Balcı, A. (2007). Karşılaştırmalı eğitim sistemleri. Ankara: Pegem A.

Erginer, A. (2006). Avrupa Birliği eğitim sistemleri. Ankara: Pegem A.

References:

EURYDICE (2009). Education in europe network web site. http://eacea.ec.europa.eu/education/eurydice/index_en.php

EURYBASE (2009). The database on education systems in Europe.
http:// earged.meb.gov.tr/urn/tr/pdf/ilkogretim.pdf

EURYDICE (2011). National Education System and Policies
http://eacea.ec.europa.eu/education/eurydice/eurybase_en.php#turkey

EURYDICE (2010). Türk Eğitim Sisteminin Örgütlenmesi 2009/2010. http://eacea.ec.europa.eu/education/eurydice/documents/eurybase/eurybase_full_reports/TR_TR.pdf

EURYDICE (2010). Avrupa'da Eğitim ve Öğretim Sistemlerinin Yapısı: Türkiye.
http://eacea.ec.europa.eu/education/eurydice/documents/eurybase/structures/041_TR_TR.pdf

MEB (2008). MEB Dış İlişkiler Dairesi Belgeleri . http://digm.meb.gov.tr/Belgeler.html

MEB (2008). Milli Eğitim İstatistikleri 2006-2007. http://sgb.meb.gov.tr/istatistik/meb_istatistikleri_orgun_egitim_2006_2007.pdf.

MEB (2008). Milli Eğitim İstatistikleri 2007-2008. http://sgb.meb.gov.tr/istatistik/meb_istatistikleri_orgun_egitim_2007_2008.pdf

MEB (2009). Milli Eğitim İstatistikleri 2009-2010. http://sgb.meb.gov.tr/istatistik/ meb_istatistikleri_orgun_egitim_2009_2010.pdf

OECD (2008). Education at a Glance 2008. www.oecd.org/publishing/corrigenda.

YÖK (Yükseköğretim Kurulu) (2007). Öğretmen yetiştirme ve eğitim fakülteleri raporu, Ankara:YÖK.

UNESCO (2001). The Turkish Education System and Developments in Education. http://www.ibe.unesco.org/International/ICE/natrap/Turkey.pdf

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 10
Quizzes	2	% 15
Homework Assignments	2	% 10
Presentation	1	% 10
Project	1	% 20
Midterms	1	% 15
Final	1	% 20
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
Total		% 100

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.
14)	To be able to recognize national and international, social and cultural dimensions of public relations.