ADVERTISING | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
EAP5104 | Conflict Management in Educational Institutions | Spring |
3 | 0 | 3 | 8 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | Turkish |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Dr. Öğr. Üyesi SABİHA DULAY |
Course Lecturer(s): |
Dr. Öğr. Üyesi BURÇAK ÇAĞLA GARİPAĞAOĞLU Assoc. Prof. EBRU OĞUZ Dr. Öğr. Üyesi SABİHA DULAY |
Recommended Optional Program Components: | none |
Course Objectives: | Aim of the course on the management and resolution of conflict in organizations to provide information and analysis, managers and staff to contribute to the development of conflict management skills, to gain awareness. |
The students who have succeeded in this course; I. Conflict is accepted as a part of everyday life and to help prevent the conflict from becoming too destructive processes to know, would be to try and improve the overall recovery. II. Conflict in the external environment and internal environment in which it operates, taking into account the solution approaches to analyze problems, understand and be able to produce long-term solutions. III. In the long term, taking into account the environmental aspects of the conflict-solving skills yapılandırabilecek and necessary to ensure that the rule change / transformation propose. IV. Conflict and Conflict Management and conflict management strategies in line with the discovery of a sense of responsibility, ability to comprehend and their solutions in the light of the entity will be able to ensure the long-term. V. The sources of conflict in individual and team-based learning process is the process of communication, mediation, control sample and research will have acquired a variety of skills. |
Course content; organizations to manage the conflict to reach this logic techniques and logic development and analysis of an administrator or a higher qualification of candidates won their institutions sezinleyip conflict conflict is to use the basic tools needed to manage. |
Week | Subject | Related Preparation |
1) | Introduction | Meeting, giving information about the course |
2) | Introduction to the Concept of Conflict | What is Conflict? |
3) | conflict Properties | Stages of Conflict, Types of Conflict, Resources, Results |
4) | Conflict Management Strategies | Integration, To comply obedience |
5) | Conflict Management Strategies | Conflict Management, The Removal of conflicts, Factors Affecting Collisions, |
6) | Conflict Management Strategies | domination, avoidance, |
7) | Conflict Management Strategies | Mutual Compromise Settlement-making, Selection of appropriate strategies, |
8) | Mid term exam | - |
9) | Control the temper of the conflict | Feeling of anger, responses, Awareness, The reason for Strengthening of the individual himself, Expressing anger, |
10) | Contact the Process of Conflict | Perception of the message, Confidence Building, listening |
11) | mediation | Third Party Roles in the conflict, Support Roles, Roles of the Agreement, Mediation Formats Process, |
12) | Discussion of Disputes | negotiation, Bargaining Concepts, Decision Making, Pre-Conditions, preparation, interests, rights, Power, Principled Negotiation, |
13) | A Study on Conflict Management in Schools | Olat Critical Analysis Technique, Conflict Issues and Causes, Management Strategies, Effects of the conflict, |
14) | Case Analysis Report | - |
15) | Case Analysis Report | - |
16) | final exam | - |
Course Notes / Textbooks: | Atay, Osman, İşletme Programı Ders Notları, Kahramanmaraş Sütçü İmam Üniversitesi Aydın, Mustafa, Eğitim Yönetimi, Hatipoğlu Yayınevi, Ankara 1991 Canlı, Ebru,“Örgütlerde Kişilerarası Çatışmalar”, İ.Ü. S.B.F. Psik. Böl.,Y. Lisans Tezi, 2 Kindler, Herbert S., İş Yaşamında Anlaşmazlıkların Yapıcı Çözümü, Rota Yay., İst. 1997 Onaran, Oğuz, Örgütlerde Karar Verme, A.Ü. S.B.F. Yayınları No:321, Ankara 1971 Öncü, Ayşe, Örgüt Sosyolojisi, Sosyal Bilimler Derneği Yayınları : G- 7,Ankara 1976 Sabuncuoğlu,Zeyyat, Örgütsel Psikoloji, Alfa Kitabevi, Bursa 1998 |
References: | - |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 14 | % 10 |
Midterms | 1 | % 30 |
Final | 1 | % 60 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 40 | |
PERCENTAGE OF FINAL WORK | % 60 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 3 | 42 |
Study Hours Out of Class | 14 | 4 | 56 |
Presentations / Seminar | 4 | 3 | 12 |
Project | 6 | 8 | 48 |
Quizzes | 2 | 2 | 4 |
Midterms | 1 | 15 | 15 |
Final | 1 | 15 | 15 |
Total Workload | 192 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy. | 2 |
2) | To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising. | 2 |
3) | To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency. | 2 |
4) | To be able to analyze primary and secondary research data for a variety of products and services. | 2 |
5) | To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace. | 2 |
6) | To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1) | 2 |
7) | To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field. | 3 |
8) | To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures. | 2 |
9) | To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies. | 2 |
10) | To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace. | 2 |
11) | To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level) | 2 |
12) | To be able to identify and meet the demands of learning requirements. | 2 |
13) | To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession. | 2 |