Week |
Subject |
Related Preparation |
1) |
Introduction: Humans as the Main Element of Society |
Compiled Material |
2) |
Theories of Society in Historical Perspective I |
Compiled Material |
3) |
Theories of Society in Historical Perspective II |
Compiled Material |
4) |
Culture as a Social Phenomenon and its Manifestation |
Compiled Material |
5) |
History of Cultures and Social Movements |
Compiled Material |
6) |
From Cultures to Civilizations: Philosophy of Cilization I |
Compiled Material |
7) |
From Cultures to Civilizations: Philosophy of Cilization II |
Compiled Material |
8) |
Midterm exam |
|
9) |
The Rise of Civilizations in Human History and Ancient Civilizations |
Compiled Material |
10) |
Conflict and Alliance in Ancient Civilizations |
Compiled Material |
11) |
New Era Civilizations: İslam |
Compiled Material |
12) |
New Era Civilizations: Western |
Compiled Material |
13) |
The Global Age and Civilizations in Contemporary World |
Compiled Material |
14) |
Relationship Between Civilizations: The Clash and Alliance Thesis |
Compiled Material |
Course Notes / Textbooks: |
Derste dağıtılacak.
May be distributed in class. |
References: |
Recep Şentürk, Açık Medeniyet & Çok Medeniyetli Dünya ve Topluma Doğru, İstanbul: Timaş Yayınları, 2010.
Niall Ferguson, Civilization: The West and the Rest, London: Penguin Boooks, 2011;
Roger Osborne, Civilization: A New History of the Western World, New York: Pegasus Book, 2006.
Recep Şentürk, Açık Medeniyet & Çok Medeniyetli Dünya ve Topluma Doğru, İstanbul: Timaş Yayınları, 2010.
Niall Ferguson, Civilization: The West and the Rest, London: Penguin Boooks, 2011;
Roger Osborne, Civilization: A New History of the Western World, New York: Pegasus Book, 2006.
|
|
Program Outcomes |
Level of Contribution |
1) |
To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.
|
1 |
2) |
To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.
|
2 |
3) |
To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.
|
2 |
4) |
To be able to analyze primary and secondary research data for a variety of products and services.
|
3 |
5) |
To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.
|
2 |
6) |
To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)
|
3 |
7) |
To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.
|
2 |
8) |
To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.
|
3 |
9) |
To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.
|
3 |
10) |
To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.
|
2 |
11) |
To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)
|
1 |
12) |
To be able to identify and meet the demands of learning requirements.
|
2 |
13) |
To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.
|
3 |