Week |
Subject |
Related Preparation |
1) |
Introduction: Humans as the Main Element of Society |
Compiled Material |
2) |
Theories of Society in Historical Perspective I |
Compiled Material |
3) |
Theories of Society in Historical Perspective II |
Compiled Material |
4) |
Culture as a Social Phenomenon and its Manifestation |
Compiled Material |
5) |
History of Cultures and Social Movements |
Compiled Material |
6) |
From Cultures to Civilizations: Philosophy of Cilization I |
Compiled Material |
7) |
From Cultures to Civilizations: Philosophy of Cilization II |
Compiled Material |
8) |
Midterm exam |
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9) |
The Rise of Civilizations in Human History and Ancient Civilizations |
Compiled Material |
10) |
Conflict and Alliance in Ancient Civilizations |
Compiled Material |
11) |
New Era Civilizations: İslam |
Compiled Material |
12) |
New Era Civilizations: Western |
Compiled Material |
13) |
The Global Age and Civilizations in Contemporary World |
Compiled Material |
14) |
Relationship Between Civilizations: The Clash and Alliance Thesis |
Compiled Material |
Course Notes / Textbooks: |
Derste dağıtılacak.
May be distributed in class. |
References: |
Recep Şentürk, Açık Medeniyet & Çok Medeniyetli Dünya ve Topluma Doğru, İstanbul: Timaş Yayınları, 2010.
Niall Ferguson, Civilization: The West and the Rest, London: Penguin Boooks, 2011;
Roger Osborne, Civilization: A New History of the Western World, New York: Pegasus Book, 2006.
Recep Şentürk, Açık Medeniyet & Çok Medeniyetli Dünya ve Topluma Doğru, İstanbul: Timaş Yayınları, 2010.
Niall Ferguson, Civilization: The West and the Rest, London: Penguin Boooks, 2011;
Roger Osborne, Civilization: A New History of the Western World, New York: Pegasus Book, 2006.
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Program Outcomes |
Level of Contribution |
1) |
To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media |
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2) |
To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. |
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3) |
To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. |
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4) |
To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. |
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5) |
To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. |
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6) |
To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. |
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7) |
To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. |
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8) |
To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. |
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9) |
To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. |
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10) |
To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. |
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11) |
To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. |
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12) |
To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. |
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13) |
To be able to explain and describe business marketing activities, economics, business law and global business practices. |
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14) |
To be able to recognize national and international, social and cultural dimensions of public relations. |
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