PUBLIC RELATIONS AND PUBLICITY | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
GEP0609 | Alliance of Civilizations | Fall Spring |
3 | 0 | 3 | 5 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | GE-Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Dr. BURCU ALARSLAN ULUDAŞ |
Recommended Optional Program Components: | None |
Course Objectives: | This course is aimed at helping the student to grasp civilization as a concept, as a phenomenon and as a social reality. This way the student is expected to be able to analyze different civilizations and interpret the new concept of alliance of civilizatiopns with respect to its meaning and possibility. |
The students who have succeeded in this course; 1.Students shall develop critical thinking 2.Students shall analyze and critique historical development. 3.Students shall synthesize diverse kinds of information and to express ideas clearly and cogently. 4.Students shall develop abilities to recognize and analyze historical problems 5.Students shall understand and critique the concept of civilization. |
This course deals with the phenomenon of civilization in history with respect to the present global World. It also wants to question the thesis of the clash of civilizations in order to search for he possibility of a meeting ground for civilizations, which will lead to the alliance of civilizations. |
Week | Subject | Related Preparation |
1) | Introduction: Humans as the Main Element of Society | Compiled Material |
2) | Theories of Society in Historical Perspective I | Compiled Material |
3) | Theories of Society in Historical Perspective II | Compiled Material |
4) | Culture as a Social Phenomenon and its Manifestation | Compiled Material |
5) | History of Cultures and Social Movements | Compiled Material |
6) | From Cultures to Civilizations: Philosophy of Cilization I | Compiled Material |
7) | From Cultures to Civilizations: Philosophy of Cilization II | Compiled Material |
8) | Midterm exam | |
9) | The Rise of Civilizations in Human History and Ancient Civilizations | Compiled Material |
10) | Conflict and Alliance in Ancient Civilizations | Compiled Material |
11) | New Era Civilizations: İslam | Compiled Material |
12) | New Era Civilizations: Western | Compiled Material |
13) | The Global Age and Civilizations in Contemporary World | Compiled Material |
14) | Relationship Between Civilizations: The Clash and Alliance Thesis | Compiled Material |
Course Notes / Textbooks: | Derste dağıtılacak. May be distributed in class. |
References: | Recep Şentürk, Açık Medeniyet & Çok Medeniyetli Dünya ve Topluma Doğru, İstanbul: Timaş Yayınları, 2010. Niall Ferguson, Civilization: The West and the Rest, London: Penguin Boooks, 2011; Roger Osborne, Civilization: A New History of the Western World, New York: Pegasus Book, 2006. Recep Şentürk, Açık Medeniyet & Çok Medeniyetli Dünya ve Topluma Doğru, İstanbul: Timaş Yayınları, 2010. Niall Ferguson, Civilization: The West and the Rest, London: Penguin Boooks, 2011; Roger Osborne, Civilization: A New History of the Western World, New York: Pegasus Book, 2006. |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 1 | % 10 |
Midterms | 1 | % 40 |
Final | 1 | % 50 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 50 | |
PERCENTAGE OF FINAL WORK | % 50 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 3 | 42 |
Study Hours Out of Class | 10 | 3 | 30 |
Midterms | 1 | 10 | 10 |
Final | 1 | 10 | 10 |
Total Workload | 92 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media | |
2) | To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. | |
3) | To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. | |
4) | To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. | |
5) | To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. | |
6) | To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. | |
7) | To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. | |
8) | To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. | |
9) | To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. | |
10) | To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. | |
11) | To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. | |
12) | To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. | |
13) | To be able to explain and describe business marketing activities, economics, business law and global business practices. | |
14) | To be able to recognize national and international, social and cultural dimensions of public relations. |